A Vision for the Future of Commerce: Understanding the Customer Journey in the Age of AI
Understanding the customer journey seems like it should be so simple. Yet, as almost every marketer has come to learn, it is anything but straightforward. A customer’s journey with your company includes all of the experiences had when interacting with your brand. Rather than looking at just one transaction or one experience, the customer journey […]
CDP vs MDM: The Growing Role of Customer Data Platforms
Since emerging on the market in 2015, customer data platforms (CDPs) have steadily carved out their role as a key piece of any company’s tech stack. With its main goal being to compile and utilize customer data, a CDP is the best platform on the market to compliantly connect with customers on the best channel […]
