A Vision for the Future of Commerce: Understanding the Customer Journey in the Age of AI

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Understanding the customer journey seems like it should be so simple.  Yet, as almost every marketer has come to learn, it is anything but straightforward.  A customer’s journey with your company includes all of the experiences had when interacting with your brand. Rather than looking at just one transaction or one experience, the customer journey […]

CDP vs MDM: The Growing Role of Customer Data Platforms

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Since emerging on the market in 2015, customer data platforms (CDPs) have steadily carved out their role as a key piece of any company’s tech stack.  With its main goal being to compile and utilize customer data, a CDP is the best platform on the market to compliantly connect with customers on the best channel […]

Life With Bloomreach

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