Ecommerce Growth Strategy Over Hype: How Not To Get Carried Away by AI
If you’re in ecommerce, there’s no getting away from the AI hype. It’s trending on social media platforms, it’s making headlines, and it’s popping up in every business strategy meeting. Everyone is talking about it, but getting a clear-cut answer on how best to use AI isn’t easy. The buzz around AI can feel somewhat […]
C-Suite Secrets to Success for D2C Brands
The massive amount of new direct-to-consumer brands over the past few years has led to a shift in the relationship between brands and consumers. Direct-to-consumer means selling directly to customers online and therefore bypassing all the middlemen (wholesalers and retailers) that could stand in the way of the sale. This gives control of the customer […]
How To Optimize Your Search Results for High-Margin Items
If you’re already using Bloomreach Discovery, then you know how effective our product discovery features can be in serving relevant, personalized results for your customers. But even with better search and merchandising in place, there are always ways to further boost your conversions and revenue. In this post, we’ll be looking specifically at your own […]
Introducing SKU Select: More Relevant Product Images for Search
Customers’ online shopping expectations for personalized, relevant experiences haven’t stopped increasing. While merchants have been investing in personalization for the last 10+ years, they still struggle to apply it in a way that provides real value to the customer. However, when they get it right, it pays off —Bloomreach data shows that 82% of a […]
Investing in Product Search 101
How Digital Transformation is Improving Customer Experience
Guest post from Scott Miraglia, CEO of Elevation Marketing Research from IDC shows that two-thirds of CEOs from Global 2,000 companies are planning on moving away from traditional strategies to modern digital ones by the end of 2019. Their reason? To improve the customer experience. In fact, more than a third of organizations have already started integrating and executing […]
