The B2B Marketing Strategy Guide

If you want to learn about B2B marketing, and where it stands in today’s crowded marketplace, you’ve come to the right place. Let’s explore the topic in-depth to shed light on each element of today’s most effective B2B marketing strategies. What is B2B Marketing? B2B marketing is the process of selling to a business person, […]

4 Ways to Introduce Artificial Intelligence to eCommerce

Over the past few years, public perception of Artificial Intelligence has split into two camps: on the one hand you’ve got AI’s flag-bearers – those who think it’ll shape humanity for the next hundreds of years. They see it as an unstoppable force that, although not flawless, will make life easy by optimizing pretty much […]

Impactful Personalized Marketing Examples You Can Implement Today

Ask any marketer what the ultimate goal of marketing is and they’ll likely all have the same answer: a personalized experience for every customer.  It’s a ubiquitous goal for every player in the marketing game. It’s something every business wants and every modern customer demands, but not every marketer can achieve.  To reach this gold […]

What Is AI-Powered Site Search?: How It Works and the Benefits

When we think of search engines, Google search comes top of mind. But what if you could create a Google-like search engine right on your business’ website that focused on products? This is what site search is, and it gives customers a means to type in a desired product into the search bar on your […]

Navigating the New: Ensuring Empathy Endures in Ecommerce’s AI Revolution

In the field of neuroscience, scientists have often contended over the topic of cognitive intelligence (or general intelligence) versus emotional intelligence — so much so that there was a whole study done on the subject by Dr. Aron K. Barbey, et al in 2012. This study found that emotional intelligence and cognitive intelligence share many […]

How AI Can Bridge the Gap Between Offline and Online Commerce

Before the internet, most brands only had to worry about one thing: getting their customers to shop in their store.  But since ecommerce changed the game, the online shopping experience has moved steadily into the foreground. In-store and online shopping are now two sides of the same coin, even though many businesses still struggle to […]