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How to Use Customer Lifetime Value in Sportsbook Marketing

Customer lifetime value sportsbook marketing

Most sportsbook marketing teams can produce a customer lifetime value number. Far fewer use it.  The formula sits in a slide deck, an analyst owns the dashboard, and the marketing team keeps sending the same welcome bonus to everyone who deposits. The number describes the business without changing it. Before any of the mechanics, one […]

Choosing Between a Martech Platform and Agentic AI? Modern Marketing Demands Both

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Agentic AI is transforming martech, and as retailers try to understand the evolution taking place, a troubling pattern has emerged: many brands are choosing to do nothing about it. This choice comes from caution rather than indifference. Retailers recognize how quickly the rules of martech are changing. So, they explore their options — they do […]

Your Traffic Just Got a Lot More Complicated. Is Your Search Stack Ready?

With the rise of AI agents, you need to reassess your caching strategy.

Not long ago, “web traffic” meant people — shoppers browsing your site, clicking through categories, and typing queries into a search bar. You could build an analytics dashboard, study conversion funnels, and optimize your experience for the humans moving through it. But now, the traffic hitting your commerce site is a mix of three fundamentally […]

How Loomi Marketing Agent Turns One Request Into a Multi-Channel Campaign

New updates to Loomi marketing agent for autonomous campaign building

Marketing teams know what they want to say, but the bottleneck is often in building it.  You have the campaign idea, the audience, and the offer — but wiring up the consent logic, the channel routing, the voucher assignment, and the send timing? That takes hours of manual setup. And by the time the campaign […]

Best Customer Engagement Platforms for 2026

Marketer exploring the best customer engagement platforms for their campaigns

Most marketing teams didn’t set out to build a complicated stack — it happened one tool at a time. An email service provider here, a push notification tool there, a separate platform for SMS, a customer data platform to tie it together, and an analytics layer on top of it all. Each tool solved a […]