What Is Loomi? A Guide to Bloomreach’s AI for Customer Engagement

You may have seen us talking about Loomi, whether through our website, blog posts, emails, ads, or on the event floor.  But what is it exactly? And why should you care?  Simply put, Loomi is Bloomreach’s AI for customer engagement. It’s the intelligence layer embedded across all of our apps and agents, and it’s what […]

Best Emarsys Competitors (Now SAP Engagement Cloud) and Alternatives in 2026

Emarsys spent two decades becoming one of the most recognizable names in retail marketing automation. In February 2026, SAP retired the name: SAP Emarsys Customer Engagement is now SAP Engagement Cloud, split into two editions with two different futures. If you’re running Emarsys today, or evaluating it against other solutions, the rename is a natural […]

Acting on Real-Time Intent: A Field Guide to Intelligence at the Edge

For three years, almost everything Priya has bought from her favorite outdoor brand has been for her kids: rain boots, fleece jackets, and a sled one December.  So when she needs to find a winter coat of her own, she visits the brand’s site — but the brand doesn’t know what to do with her. […]

1 Agent, 4 Modes: Inside Our Biggest Marketing Agent Release Yet

The most expensive thing in a marketing org isn’t the tech stack — it’s the handover. An analyst finds the insight, a CRM manager translates it into a brief, then a designer builds the assets. Someone else configures the journey logic, and finally another person reads the results three weeks later (if they ever get […]

Intelligence at the Edge: Closing the Gap Between Insight and Action

For decades, the driving force in digital commerce has been “know your customer,” with brands pouring billions into CDPs and personalization engines to chase that promise. But in the moment that actually matters (e.g., when a shopper is deciding whether to click “buy” or abandon their cart), that data isn’t immediately available to inform the […]

How to Use Customer Lifetime Value in Sportsbook Marketing

Most sportsbook marketing teams can produce a customer lifetime value number. Far fewer use it.  The formula sits in a slide deck, an analyst owns the dashboard, and the marketing team keeps sending the same welcome bonus to everyone who deposits. The number describes the business without changing it. Before any of the mechanics, one […]