Segmentation Strategy in the Age of Autonomous Commerce
With marketing teams facing increasing pressure to demonstrate ROI in the face of higher customer expectations, traditional segmentation approaches simply can’t drive the growth modern companies need to succeed. The problem is, many marketing teams build segments in one system, customer experience teams use different data in another, and product teams rely on completely separate […]
Using Automated Marketing Funnels To Drive Meaningful Commerce Growth
Modern automated marketing funnels have evolved through three distinct phases. Manual processes gave way to rules-based automation platforms, which now face replacement by AI-first, goal-driven orchestration. This isn’t incremental improvement — it’s a fundamental shift from static automation to intelligent autonomy. Traditional platforms struggle with the nuances of modern shopping behaviors. Their static segments and […]
Reducing Cart Abandonment With Smart AI Interventions
Opportunity Cart abandonment often happens due to unanswered questions, pricing concerns, or logistical doubts. Example Clarity connects with shoppers at risk of leaving their cart and proactively addresses concerns in-session—whether it’s providing product details, delivery timelines, or offering reassurance via social proof. Personalized messaging helps overcome last-minute objections, driving checkout completions. Value Clarity recovers abandoned […]
6 Use Cases To Maximize Your Ecommerce Profitability
The era of growth at any cost is over. With TikTok ad costs ranging from $6-$8 CPM, Meta averaging $6.59 CPM, and Snapchat hitting highs of $12.84 CPM, combined with Apple’s privacy policies limiting data collection, customer acquisition costs (CAC) continue their relentless climb in an increasingly competitive market. But here’s the thing: ecommerce profitability […]
Gmail and Yahoo’s Email Sender Requirements: How Bloomreach Customers Can Stay Prepared
Gmail and Yahoo made significant changes to their email sender requirements in February 2024 — and as of November 2025, enforcement is now in full effect. Change can be scary, especially for businesses that rely on a marketing channel as important as email. But if you’re a Bloomreach customer, you have nothing to worry about. […]
Reimagining Retail CRM: How To Greater Drive Engagement, Revenue, and Lifetime Value
The retail landscape has transformed dramatically over the past decade. The rise of online shopping, accelerated by the pandemic’s impact on traditional retail, has completely rewritten the rules of customer engagement. Today’s consumers expect personalized experiences that are timely and seamless across every channel. While retailers recognize this shift, many still operate with outdated CRM […]