Retail Email Marketing: The Future Is Autonomous, Personal, and Profitable
Retail email marketing delivers an impressive ROI of $36-$42 for every dollar spent, consistently outperforming other digital marketing channels, yet most retail brands are leaving money on the table. The culprit? Outdated execution methods that create unnecessary friction between your brand and your customers. Manual campaign builds, surface-level personalization, and siloed customer data force your […]
Best Email Marketing for Shopify: Advanced Strategies for 2025
Email marketing generates an average of $36 for every dollar spent, making it one of your most profitable channels. And yet, most Shopify brands plateau because they’re still using basic automation tools that worked in their startup phase. The problem? Traditional platforms excel at simple workflows but struggle with sophisticated personalization at scale. When you’re […]
The Best Email Marketing Platforms for Ecommerce Growth (And Why the Future Is Omnichannel)
Email marketing delivers tremendous ROI, which is why it remains a cornerstone of ecommerce strategy. However, if you’re relying solely on email, you’re severely limiting your growth potential in today’s multi-touchpoint consumer landscape. Think about how your customers actually shop: They browse on mobile during lunch breaks, abandon carts on desktop, receive SMS reminders while […]
From Email Campaigns to Customer Conversations: How AI Transforms Email Marketing
After all this time, email still remains one of our strongest marketing tools. But at the same time, people are more frustrated with it than ever. 40% of US consumers unsubscribe from brand texts and emails at least once a week, and 56% will unsubscribe if they receive four or more marketing messages from the […]
Taking a Peek Under the Hood of Bloomreach Clarity
I’ve previously written about our development of Bloomreach Clarity, our conversational shopping agent, from how we found the right balance with search to how we’re powering the conversational experience. While those posts highlighted how we approached early challenges and transformed product discovery, a lot of the information was shared at a high level. In this […]
Ecommerce Customer Experience: 7 Proven Strategies to Create Great Journeys in 2025
Creating a great ecommerce customer experience is no longer an added bonus for online stores to offer. It’s a must to compete in the modern market. Now more than ever, customers value business relationships that anticipate their needs and deliver easy, memorable experiences on their devices of choice. A positive customer experience goes a long […]