What Are the Latest Omnichannel Retail Trends?
Omnichannel retail trends are shaping the future of shopping. Have you ever received an abandoned cart email reminding you of the items you were browsing online? Or perhaps a notification on your phone letting you know that your favorite retailer just restocked the jacket you’ve been eyeing? These seamless experiences are all thanks to omnichannel […]
A Guide to Virtual Shopping Assistants for Personalized Shopping
Forget the days of impersonal service and irrelevant recommendations — the virtual shopping assistant revolution is here. We’ve all heard the hype about AI assistants, but for those of us in the ecommerce trenches, these whispers are becoming a reality. In fact, the virtual assistant market is growing quickly at a compound annual growth rate […]
What is Generative AI? A Complete Guide for Ecommerce
The recent advancements in generative artificial intelligence (AI) are presenting exciting opportunities to ecommerce businesses looking to streamline operations, improve personalization, and create engaging content for their customers. Generative AI involves using machine learning algorithms to create realistic and coherent outputs based on raw data and training data. Generative AI models can include generative adversarial […]
How Much Data Do You Need for Ecommerce AI?
Ecommerce is one of the leading adopters of artificial intelligence (AI). From product discovery to personalization, AI is driving better customer experiences every day. But AI is only as good as the data you provide. No wonder so many ecommerce businesses find themselves asking, “Do we have enough data to really make this work?” You […]
Making the Most of AI in Omnichannel Marketing
ChatGPT has taken the ecommerce marketing world by storm and it’s easy to understand why. Who isn’t in awe of AI that can generate a menu for Thanksgiving dinner or pass a college-level exam? And who doesn’t feel goosebumps when they hear of AI writing lyrics in the style of Nick Cave, much to the […]
Agentic AI Explained: What It Really Is (And Why You Need To Attend Innovation Fest To See It in Action)
The age of agentic AI is here, and it’s set to redefine the way businesses operate in the digital world. After the generative AI boom, we’ve entered an era in commerce and marketing where AI doesn’t just assist humans — it takes autonomous action to optimize experiences at scale. Brands will need access to AI agents […]
