Rethinking Email Marketing ROI: From Campaign Metrics to Customer-Centric Growth
Email marketing promises exceptional returns, and yet, most brands still struggle to achieve significant results with the channel. The disconnect isn’t due to an issue with email as a channel — it stems from fundamental flaws in how brands approach email strategy and measurement. Three critical issues drive an email marketing ROI performance gap where […]
How AI in Customer Engagement Transforms CX: 5 Proven Strategies
While it might seem like artificial intelligence should stay out of customer service, it’s actually a major advantage for creating great customer experiences. Human interaction is still important, but today’s shoppers expect brands to know their needs and respond quickly and accurately — something AI excels at. AI-powered personalization tools can help identify and meet […]
ESP Migration Guide: How To Seamlessly Switch Email Platforms and Unlock AI-Powered Omnichannel Growth
If you’re feeling trapped by your outdated ESP (email service provider), you’re not alone. Many ecommerce marketers struggle with platforms that create data silos, slow down campaign execution, and drain marketing budgets. The hesitation to migrate stems from valid concerns about data loss, campaign disruption, and implementation complexity. But here’s the reality: Staying with legacy […]
Generative AI for Marketing: From Static Automation to Agentic Experiences
The marketing world buzzed with excitement after ChatGPT’s November 2022 debut. Brands rushed to implement generative AI for marketing, with a particular focus on content creation and basic automation. However, most remain stuck generating blog posts, social captions, and email subject lines, missing the real revenue opportunity entirely. Here’s what’s holding your marketing back: Traditional […]
Giving Your ESP the Power of ESP: What if Your Email Service Platform Could Read Minds?
What if your ESP (email service provider) could actually have ESP (extrasensory perception)? What would it look like if your email platform could truly understand customer intent and deliver messages that felt like you were reading their minds, giving them what they wanted before they even knew they wanted it? It sounds like science fiction, […]
The Impact of Bloomreach’s Recommendations+ on 3 Key Use Cases
When was the last time your product recommendations delivered a breakthrough result? Product recommendations have become essential table stakes in ecommerce — and for good reason. They work. But after more than a decade of relying on the same foundational machine learning techniques, even well-optimized recommendation strategies have reached a performance plateau. The challenge isn’t […]