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Why Helpful Personalization Needs Memory and Context

Customer Seeking Information for Product Discovery

Personalization feels the most helpful when it reflects what matters to you in the moment. For example, let’s say a shopper buys hiking boots online, and then returns a week later for socks. Their first three-day hike is getting close, and they’re anxious after hearing a friend’s story about painful blisters. The retailer remembers the […]

How Loomi Connect and UCP Open the Door to Agentic Shopping That Works

Learn how Bloomreach brings search and discovery intelligence to agents that use UCP

Agentic shopping just got a common language, and that’s great news for anyone who cares about product discovery. Since Google introduced the Universal Commerce Protocol (UCP) at NRF in January, UCP has added cart support and catalog access, and its Tech Council has grown to include Amazon, Meta, Microsoft, Salesforce, and Stripe alongside Google, Shopify, […]

What Is Loomi? A Guide to Bloomreach’s AI for Customer Engagement

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You may have seen us talking about Loomi, whether through our website, blog posts, emails, ads, or on the event floor.  But what is it exactly? And why should you care?  Simply put, Loomi is Bloomreach’s AI for customer engagement. It’s the intelligence layer embedded across all of our apps and agents, and it’s what […]

Best Emarsys Competitors (Now SAP Engagement Cloud) and Alternatives in 2026

Marketer using Emarsys competitors and alternatives like Bloomreach

Emarsys spent two decades becoming one of the most recognizable names in retail marketing automation. In February 2026, SAP retired the name: SAP Emarsys Customer Engagement is now SAP Engagement Cloud, split into two editions with two different futures. If you’re running Emarsys today, or evaluating it against other solutions, the rename is a natural […]

Acting on Real-Time Intent: A Field Guide to Intelligence at the Edge

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For three years, almost everything Priya has bought from her favorite outdoor brand has been for her kids: rain boots, fleece jackets, and a sled one December.  So when she needs to find a winter coat of her own, she visits the brand’s site — but the brand doesn’t know what to do with her. […]