The Financial Services Playbook for Customer Loyalty

Financial services brand sending personalized message to drive customer loyalty

Fostering customer loyalty for financial services businesses used to be simple…because it was the default. Customers would stay with the same bank, insurer, or wealth provider for years (sometimes for life) because switching was inconvenient, options were limited, and relationships felt personal by necessity. That’s no longer the case. Customers can now compare endless alternatives […]

The iGaming Tax Problem Nobody’s Talking About

Using personalization to protect iGaming margins with rising taxes

The UK Remote Gaming Duty is set to jump from 21% to 40% in April — and that’s a big problem for gaming operators everywhere. This isn’t a small tweak to the tax code, but rather a structural shift in the entire economics of running an online gaming operation.  To compound matters, the increase is […]

Commerce Is Everywhere – But Are You Taking Personalization Anywhere?

Brand delivering personalized campaigns thanks to Loomi AI for Shopify

Shopify has done something remarkable. It’s given over two million merchants the infrastructure to sell anywhere commerce happens — online storefronts, physical retail, social channels, marketplaces, and increasingly, AI-powered discovery environments like ChatGPT. The commerce problem, for most merchants, is largely solved. The personalization problem is a different story. For all the channels Shopify merchants […]

Smarter Channels, Stronger Relationships: The Power of a Connected CRM Strategy

1080x864-Connected-CRM-Strategy-Header-@2x

The modern customer journey doesn’t follow a straight line, and it certainly doesn’t happen in a single channel. Today’s customers engage with brands when and where it’s most convenient — clicking on ads, opening emails, and connecting across apps and social platforms, often within the same journey. For marketers, this creates both an opportunity and […]

Gmail Changed the Game: What Google’s AI-Powered Inbox Means for Email Marketers

Gemini in Gmail

Google’s integration of Gemini directly into the Gmail experience isn’t just a product update — it’s a structural shift in how consumers interact with email. And for marketers, the implications are massive. With Gemini now capable of summarizing messages, surfacing offers on demand, and acting as an intelligent intermediary between brands and buyers, the inbox […]