1 Agent, 4 Modes: Inside Our Biggest Marketing Agent Release Yet
The most expensive thing in a marketing org isn’t the tech stack — it’s the handover. An analyst finds the insight, a CRM manager translates it into a brief, then a designer builds the assets. Someone else configures the journey logic, and finally another person reads the results three weeks later (if they ever get […]
Intelligence at the Edge: Closing the Gap Between Insight and Action
For decades, the driving force in digital commerce has been “know your customer,” with brands pouring billions into CDPs and personalization engines to chase that promise. But in the moment that actually matters (e.g., when a shopper is deciding whether to click “buy” or abandon their cart), that data isn’t immediately available to inform the […]
How to Use Customer Lifetime Value in Sportsbook Marketing
Most sportsbook marketing teams can produce a customer lifetime value number. Far fewer use it. The formula sits in a slide deck, an analyst owns the dashboard, and the marketing team keeps sending the same welcome bonus to everyone who deposits. The number describes the business without changing it. Before any of the mechanics, one […]
Choosing Between a Martech Platform and Agentic AI? Modern Marketing Demands Both
Agentic AI is transforming martech, and as retailers try to understand the evolution taking place, a troubling pattern has emerged: many brands are choosing to do nothing about it. This choice comes from caution rather than indifference. Retailers recognize how quickly the rules of martech are changing. So, they explore their options — they do […]
2026 Gartner® Magic Quadrant™ for Search and Product Discovery
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Your Traffic Just Got a Lot More Complicated. Is Your Search Stack Ready?
Not long ago, “web traffic” meant people — shoppers browsing your site, clicking through categories, and typing queries into a search bar. You could build an analytics dashboard, study conversion funnels, and optimize your experience for the humans moving through it. But now, the traffic hitting your commerce site is a mix of three fundamentally […]