The Great Debate: “Static” Workflows vs. “Dynamic” Agents
There’s been a philosophical debate of sorts happening on how to build AI agents. As more brands embrace the power of agentic AI, there’s a fundamental split on how to architect such systems. On the one hand, companies like OpenAI are advocating for fully dynamic agentic architecture. Meanwhile, companies like Anthropic and LangChain (and Bloomreach […]
Autonomous Marketing Is the Edge Ecommerce Brands Need
Trends. Microtrends. Blink-and-you-miss-it viral moments. Shopping moves so fast that even the most tuned-in teams can struggle to keep up. Yet, marketers are still expected to deliver personalized, timely experiences without burning out their teams or blowing the budget. Autonomous marketing can help. Powered by agentic AI, autonomous marketing goes beyond simply assisting marketers and […]
The Role of AI in Ecommerce Cost Optimization
Artificial intelligence (AI) is reshaping ecommerce by making operations smoother and more cost-effective. For instance, you can create personalized shopping experiences that resonate with customers, helping to build loyalty and drive repeat business. Efficient logistics powered by AI can also ensure that products are delivered on time, further enhancing customer satisfaction. However, AI isn’t just […]
From Manual to Agentic: The Marketing Workflow Revolution
For years, marketing automation workflows have been the blueprint of modern marketing teams. From planning campaigns to segmenting audiences, workflows established the framework for turning big ideas into actionable plans. But like so many other things, AI has had a huge impact on workflows. Marketing automation tools are evolving, incorporating AI-driven workflows and redefining the […]
What Does a Successful Ecommerce Merchandising Strategy Look Like?
When you actually sit down and think about it, isn’t it crazy that the earliest days of trade and commerce date back to the Neolithic period in the year 10,000 BCE? From there, the development of commerce continued in Mesopotamia (3,500 BCE), in Egypt (3,000 BCE), and on the Silk Road (130 BCE), an extensive […]
How To Reduce Cart Abandonment: The Role Of AI-Powered Personalization in Profitable Sales
Cart abandonment can be a silent killer of ecommerce revenue. You spend time and money bringing customers to your site, they browse, add products to their cart, and then… nothing. They leave without completing the purchase. A staggering 70% of shopping carts are abandoned across the ecommerce world. That’s a huge missed opportunity for profitability. […]