Boosting Customer Engagement With Multi-Wave Automation Campaigns
Most marketing teams get stuck in the “birthday email trap.” You start with the basics: welcome emails, birthday wishes, maybe a simple abandoned cart reminder. These single-trigger campaigns feel like progress, and they are (for about five minutes). But then you realize you’re leaving massive opportunities on the table because you’re treating every customer interaction […]
Bloomreach Named a Leader (Again!) in the 2025 Gartner® Magic Quadrant™ for Search and Product Discovery
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Transform Post-Purchase Experiences Into Revenue Opportunities With AI-Powered Cross-Sell Automation
Most businesses miss their biggest revenue opportunities by treating their highest-intent customers like strangers. Let’s say someone just made a purchase from you. They’ve completed the transaction, demonstrated trust in your brand, and are at peak engagement. Many companies make the mistake of simply sending a generic “thank you” message and considering the interaction complete. […]
Using AI To Bolster Your Black Friday Ecommerce Strategies
With the holiday season just around the corner, online retailers are already starting to prepare for the most anticipated time on the ecommerce calendar — Black Friday. One of the biggest online shopping events of the year, Black Friday offers ecommerce brands the perfect opportunity to boost holiday sales and attract a new wave of […]
What Is Conversational Shopping?
Shopping online has always traded nuance for convenience. Finding the right product might require a lot of browsing and refining search terms — and good luck if you didn’t know how exactly to describe what you were looking for — but at least you didn’t have to leave your living room. However, technology has made […]
The Great Debate: “Static” Workflows vs. “Dynamic” Agents
There’s been a philosophical debate of sorts happening on how to build AI agents. As more brands embrace the power of agentic AI, there’s a fundamental split on how to architect such systems. On the one hand, companies like OpenAI are advocating for fully dynamic agentic architecture. Meanwhile, companies like Anthropic and LangChain (and Bloomreach […]