From Email Campaigns to Customer Conversations: How AI Transforms Email Marketing
After all this time, email still remains one of our strongest marketing tools. But at the same time, people are more frustrated with it than ever. 40% of US consumers unsubscribe from brand texts and emails at least once a week, and 56% will unsubscribe if they receive four or more marketing messages from the […]
Taking a Peek Under the Hood of Bloomreach Clarity
I’ve previously written about our development of Bloomreach Clarity, our conversational shopping agent, from how we found the right balance with search to how we’re powering the conversational experience. While those posts highlighted how we approached early challenges and transformed product discovery, a lot of the information was shared at a high level. In this […]
Ecommerce Customer Experience: 7 Proven Strategies to Create Great Journeys in 2025
Creating a great ecommerce customer experience is no longer an added bonus for online stores to offer. It’s a must to compete in the modern market. Now more than ever, customers value business relationships that anticipate their needs and deliver easy, memorable experiences on their devices of choice. A positive customer experience goes a long […]
How Enterprise Marketing Automation Is Evolving With AI
Marketing automation for enterprise brands has reached a pivotal moment. The rule-based systems you’ve relied on are giving way to truly intelligent platforms that don’t just execute campaigns — they think, learn, and optimize autonomously. This isn’t about upgrading your email scheduler. It’s about transforming how your brand connects with customers across every touchpoint, from […]
AI Shopping Assistants: The New Standard for Ecommerce Success
Imagine you’re shopping for some new headphones — with dozens of models and specifications, how do you know which one’s the best for your needs and your budget? What if, instead of opening multiple tabs and cross-referencing reviews, you could simply ask, “Which headphones under $250 have the best audio quality?” Then, within seconds, you […]
Customer Loyalty Campaigns in 2025: Smarter Strategies for Long-Term Growth
Customer loyalty has evolved far beyond the traditional points-and-rewards playbook. Now, the most successful ecommerce brands treat loyalty as an intelligent, always-on relationship that adapts to customer behavior in real time. Here’s the problem: While 34% of consumers are driven by emotional loyalty rather than transactional incentives, and 80% actively prefer personalized brand interactions, most […]