Email Personalization Software: How To Build Human-Centric, AI-Powered Journeys at Scale
Picture walking into your favorite store where the sales associate knows your style, remembers your last purchase, and suggests items based on what you’ve been browsing online. Now imagine scaling that level of personal attention to millions of customers simultaneously. That’s exactly what today’s consumers want from your email communications, with 71% expecting some level […]
Unlocking the Power of Bloomreach Affinity With Self-Optimizing Agents
In case you missed it, we officially announced Bloomreach Affinity at the Edge Summit. While I’ve teased our work on developing the future of marketing automation before, I’m excited to pull back the curtain and dive deeper into the tech. In particular, I want to look at the introduction of a self-optimizing agent into Affinity […]
Bloomreach Named a Visionary in the 2025 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs
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Bloomreach Named a Leader in The Forrester Wave™: Commerce Search And Product Discovery Solutions, Q3 2025
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Enterprise Email Marketing: How Autonomous Experiences Are Transforming Engagement
Stop sending static emails. Nowadays, your customers expect immediacy, relevance, and seamless cross-channel experiences that traditional automation simply cannot deliver. Batch-and-blast campaigns and rule-based workflows have become relics of a simpler time when inboxes weren’t oversaturated and customer expectations weren’t shaped by Netflix-level personalization. Modern enterprises are transitioning to AI-native, agentic platforms that intelligently orchestrate […]
Retail Email Marketing: The Future Is Autonomous, Personal, and Profitable
Retail email marketing delivers an impressive ROI of $36-$42 for every dollar spent, consistently outperforming other digital marketing channels, yet most retail brands are leaving money on the table. The culprit? Outdated execution methods that create unnecessary friction between your brand and your customers. Manual campaign builds, surface-level personalization, and siloed customer data force your […]