What Are Automated Email Marketing Tools?
When it comes to reaching your customers, email marketing automation is one of the most powerful tools you can use to grow your business. It’s a strategy that can take your email marketing — traditionally the best-performing channel for any business — to new heights. In this guide, we’ll discuss what it is, some best […]
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What Is Agentic Personalization?
How personalized can a customer experience really be? This question has always troubled businesses, and for years, the answer depended on the number of preset rules, back-end configurations, and manual tweaks you had in place. It took a lot of time, energy, and hands-on execution to get close to a personalized experience. But agentic personalization […]
How To Measure the ROI of Machine Learning in Ecommerce
Warren Buffett has two simple rules for smart investing: These same rules apply to investing in AI for ecommerce. Machine learning can boost revenue, improve customer experience, and automate key processes. But how do you know if it’s actually paying off? Unlike ad campaigns or email marketing, where results are easy to track, AI’s impact […]
