Before You Lose Your Head, Get Yourself a Pair of New Sunglasses
Re-platforming an established eCommerce site is an expensive and risky proposition. If you’ve been doing business online for the last 20 years, or if you have a complex IT infrastructure supporting a sophisticated operational model, you may have tens or even hundreds of millions of dollars worth of capabilities you’ve invested in to meet your […]
2020 Year in Review: Leading Digital Thinking at brConnect
They came. They saw. They met virtually at brConnect. We may not have been able to meet in person this year but our annual digital experience summit was as inspiring and compelling as ever. Given the huge upheavals of 2020, it has perhaps never been more relevant. If you missed this epic virtual summit, here’s […]
How to Improve Customer Experience with Big Data
In digital marketing, you can’t go far without hearing the term “big data” . It has definitely become one of the most valuable, innovative and exciting technological offerings for the world. In this blog, we’ll review what we really want from big data, take an in-depth look at the types of data, discuss regulatory limits […]
How Digital Transformation is Driving Customer Experience
Every company seems to be going through a ‘digital transformation’, but it’s hard to pin down what that really means and it’s even harder to do. On top of that, more and more customers are digitally native and have high expectations from their interaction with you. But what does a “digital transformation” really mean? As […]
What Is Content as a Service (CaaS)? Definition, Characteristics and Use Cases
Before getting into the details, Content as a Service (CaaS) or Managed Content as a Service (MCaaS) is a service model which focuses on managing structured content into feeds that other applications and properties can consume and make use of the content according to particular needs. With the explosion of customer touchpoints and expectation of a relevant experience at […]
The B2B Marketing Strategy Guide
If you want to learn about B2B marketing, and where it stands in today’s crowded marketplace, you’ve come to the right place. Let’s explore the topic in-depth to shed light on each element of today’s most effective B2B marketing strategies. What is B2B Marketing? B2B marketing is the process of selling to a business person, […]
