Meet the New Wave of Online Shoppers
By now, you are fully aware that the pandemic has changed how many people shop forever. You might be tired of hearing about mandated government shutdowns forcing many brick-and-mortar shoppers online to purchase their favorite items. And you’ve definitely seen the data on how some shoppers loved this experience and some will go racing back […]
7 Types of Customer Data You Didn’t Know You Could Collect With a Loyalty Program
A loyalty program provides customers with an opportunity to receive rewards in return for providing data to the companies. This allows brands to obtain layers of data that have been inaccessible until now, allowing them to learn information about customers such as where they are coming from, how frequently they visit your website, and which […]
Introducing ‘The Digital Seeker’: A Guide for Winning Digital Experiences
I am incredibly excited to announce the publication of my new book, The Digital Seeker: A Guide for Digital Teams to Build Winning Experiences. The book is the culmination of years of hard work at Bloomreach and is truly my life’s work. But I did not just write this book because of my work as […]
Reorder Point Formula: A Complete Guide to Inventory Planning
Managing inventory across 10 products is manual work. Managing it across 10,000 variants (every color, every size, every SKU) is a system problem. Get the timing wrong, and you’re stuck paying to store product that isn’t selling, or you end up losing revenue to empty shelves. This is where inventory management is crucial — a […]
Google’s Privacy Sandbox Punt Shouldn’t Slow Your Cookieless Preparations
Earlier this summer, Google sent shockwaves through the digital marketing world by announcing that it would not phase out third-party cookies beginning in 2022 as it previously planned to. Safari’s Intelligent Tracking Prevention (ITP) and Firefox’s Enhanced Tracking Protection (ETP) have already stopped supporting third-party tracking and third-party cookies. Google’s Privacy Sandbox was initially scheduled […]
Going Beyond a Customer Data Platform (CDP)
When customer data platforms (CDPs) first hit the market in 2010, they were built to collect, compile, and store customer data in a manner that would be particularly useful for companies with an online presence. Spawned from its distant cousins, the customer relationship management (CRM) software and data management platform (DMP), the hope was that […]