How Generative AI Will Transform Commerce and Marketing
Right now, generative AI is clearly having its moment. Big tech companies like Microsoft, Google, and Amazon are investing in generative AI startups and technology. You’ve probably already seen countless stories about AI models (and more specifically, ChatGPT) popping up in your news feeds. Moreover, these generative AI models have proven extremely successful. For example, […]
High Touch vs. High Tech: How AI Helps Distributors With B2B Ecommerce Sales
As much as some B2B ecommerce practitioners don’t want to believe the sales landscape is shifting from the tried-and-true methods — it is. While salespeople are still important to the purchase journey, they no longer encompass the whole part of the buying process. Sure, in the past, sales reps could rely on a high-touch approach, […]
Customer Engagement Explained: Definition, Benefits, and Strategies for Modern Businesses
At an elementary level, business success is all about connecting with your customers. But achieving this is easier said than done — that’s why companies need a customer engagement strategy in place to optimize all the ways that their customers interact with their brand. But what exactly is customer engagement? Why is it important, and […]
Bloomreach Named a Leader in The Forrester Wave™: Commerce Search and Product Discovery, Q3 2023
At Bloomreach, our goal has always been to offer leading AI-powered solutions that empower ecommerce companies to best succeed in the marketplace. That’s why being officially named as a Leader by leading global research and advisory firm Forrester is so significant to us. Bloomreach was named a Leader in The Forrester Wave™: Commerce Search and […]
5 Ways To Increase Customer Engagement
In today’s ever-competitive market, businesses are continuously striving to engage customers in meaningful ways. It’s not enough to simply set up a business and wait for customers to come to you. Fostering valuable and persistent customer engagement is a challenge that every brand needs to focus on and keep in the foreground of their business […]
Tech Consolidation vs. Ecommerce Site Search Solutions: 3 Risks To Consider
There was a lot of talk about ecommerce growth during the pandemic, and even now it continues to grow, albeit not at the same explosive rate it did in 2021. While many may attribute ecommerce’s growth to the stay-at-home nature of COVID-19’s earlier days, there’s another catalyst for ecommerce’s expansion. McKinsey predicts that “the proliferation […]
