The 4 Steps Business Buyers Should Take on Your Distribution Website
When looking at the results of our survey report — “Are B2C Practices the Future of B2B Ecommerce?” — a lot of questions came to mind, with the most important being: How should distributors apply this data to their B2B ecommerce strategies moving forward? As many B2B distributors are realizing, it is no longer enough […]
E-Commerce Grocery: Grow Revenue Through E-Commerce Personalization
Ecommerce has been growing at a stellar pace over the past few decades in almost every industry. But until the massive changes brought on by COVID-19, online shopping didn’t have a strong presence in the grocery industry. With only 3% of groceries being bought online in the US before the start of the pandemic, retailers […]
Composable Commerce: Understanding the Anatomy of the Ecommerce Ecosystem
The Context for Composable Commerce With worldwide retail ecommerce sales projected to hit $6.19 trillion by 2023 (a massive increase from $3.35 trillion in 2019), you need to make sure your solutions and strategy are set up for ecommerce success. That means that if you’re still using a legacy ecommerce platform, you risk falling behind […]
Make Digital Merchandising Easier With a “Good” Product Search Solution
As a creative and energized department, marketing has dozens of activities going on at once to move the needle on its annual targets. Quarterly campaigns, paid ads, speaking and networking engagements, virtual and in-person events, and relevant and engaging content — the list goes on and on. But the ecommerce team within this department needs […]
Stack the Merchandising Odds in Your Favor by Doubling Down on “the 20%”
Knowing where to allocate your marketing spend is a game of chance. You never know which ecommerce initiative will take your business’ pawn across all of the tiles of the game board to victory. But how does one win during peak season in such a competitive environment, especially with a looming recession where consumer sentiment […]
B2B Best Practices Champion Digitization: Our Report With BECK Shows Why
Having spent the better part of the last 10 years evangelizing on the topic of business-to-business (B2B) best practices in ecommerce, I’ve heard all the excuses: “Our products are too technical, complex, and/or customized to sell online.” “Our customers aren’t interested in buying online.” “Ecommerce only works for consumer goods.” In my opinion, B2B should […]