What Is a Content Management System (CMS), How Does It Work And What Is the CMS Role in Marketing?
Content is becoming one of the main ways businesses interact with their customers. Gone are the days when companies could regard content as a “nice to have” on the side. But content doesn’t affect just marketing — having the right content management system (CMS) to manage content has become a core part of businesses and […]
Why B2B Marketing Personalization Should Be a Main Priority For Distributors
It’s no secret that consumers want things fast, easy, and convenient, and why wouldn’t they if most of their daily tasks consist of a few clicks of the mouse? That’s why when it comes to creating your sales pipeline for prospects, user journeys need to be connected, touchpoints need to make sense, and barriers need […]
How To Achieve Customer Centricity With Bloomreach and Voxwise
As businesses continue to digitize and ecommerce grows, companies investing in data-powered customer centricity will be the winners of the future. Small traditional retailers have always known that building a relationship with customers is the key to success. Meanwhile, as retailers grow over time, they often end up pushing products on the masses anonymously. But […]
Make the Case for Product Search as Your Next Ecommerce Priority
Product search is a journey for every company. Still, businesses should strive to get to the same destination: presenting relevant, personalized, and meaningful search results that entice their customers or buyers to act. This is completely possible with the right search technology. While there are dozens of ways to allocate your ecommerce budget, grow revenue, […]
4 Examples of Winning Ecommerce Site Search (and Merchandising)
What does a winning ecommerce site search experience look like? Many product discovery vendors have different ideas on which technologies should be prioritized to increase revenue and improve bottom lines. Machine learning, historical data, semantic understanding — all these checkboxes that you might (or might not) have on your list of ecommerce site search requirements […]
Predictive Search: Exploring the Autocomplete Technology and Beyond
Sure, we’ve all experienced instances where technology can be creepy. More often, though, we’ve experienced moments where technology’s ability to read our minds has been very convenient. Take the search bar, for example. If you’ve ever relied on the search bar’s autocomplete to fill in missing letters or correct misspellings, then you know first-hand how […]