How Natural Language Processing Can Help Product Discovery
Human language in itself is difficult to master. So, it’s no surprise that there can be a general disconnect between computers and humans. Since computers cannot communicate as organically as we do, we might even assume this separation between the two is larger than it actually is. While computers communicate with one another in code […]
Competing Like Amazon Business In a Post-Pandemic World
If you have been trapped in a swamp for several weeks, you may have missed the announcement that Amazon’s B2B segment, Amazon Business, hit the $25 billion mark for worldwide revenue in March. This may not surprise you, given how Amazon’s consumer business shaped the buying habits of Millennials and Zoomers who now represent a […]
4 Ways an Omnichannel Strategy Improves Customer Experience
Over the past few years, digital transformation has hit hyperdrive. Quarantines and social distancing drove people to digital spaces, or as McKinsey put it, “consumers vaulted five years in the adoption of digital in just eight weeks.” It’s been a change for everyone, even those less experienced with the digital world. In Latin America alone, […]
The 3-Strike Philosophy of Ecommerce Site Search in the Eyes of B2B Buyers
We hear it at in-person conferences. We see it on our LinkedIn feeds. Long-time practitioners like myself even feel it in our bones. We need to make B2B experiences as easy as B2C. Unfortunately, the switch to digital has been anything but easy for B2B, primarily because of the way the B2B market typically handles […]
Semantic Search Guide: What Is It And Why Does It Matter?
What Is Semantic Search? Semantic search is a data searching technique that uses the intent and contextual meaning behind a search query to deliver more relevant results, putting people at the center of product discovery. But what is semantics, exactly? Well, it refers to the philosophical study of meaning. (Pretty deep, huh?) Even though philosophy […]
Bloomreach Commerce Pulse: Update on US, UK, & EU eCommerce Traffic & Sales – Wk of March 8-14, 2020
The week of March 8, last week – though it feels a lot longer ago to most of us, was a turbulent one to say the least. It seemed as if the pandemic went from a regional emergency focused on China, Northern Italy, Seattle, and a few cruise ships to a national and global crisis […]