Today’s customers expect above-and-beyond service from the brands they shop, whether it’s online or in-store. But too often, in-person shopping and ecommerce are disconnected experiences, leaving opportunities (and revenue) on the table.
To offer the full-spectrum shopping journeys that customers deserve, brands need to weave all their customer touchpoints together into one connected, personalized journey.
That’s why Bloomreach integrates seamlessly with Shopify POS, syncing the two powerhouse solutions and bridging the gap between brick-and-mortar shopping and online commerce.
Together, they unify every interaction into one consistent, evolving relationship — giving you the insights you need to personalize customer experiences at scale.
How Bloomreach and Shopify POS Unify Customer Experiences
Every customer touchpoint — whether it’s browsing your website, opening an email, or completing a purchase in-store — is a valuable step in their shopping journey, which you can use to personalize future interactions.
With Bloomreach unifying all your channels and data sources into one intelligent platform, all these insights are organized into unique, real-time profiles for every customer. You get a single customer view that evolves with each new data point, capturing not just what a customer does, but when, where, and how they engage.
Connecting in-store interactions is an essential aspect of this unified approach, which is why our platform seamlessly integrates with Shopify POS. All your online and offline data is consolidated in one place, giving you a complete understanding of your customer’s wants and needs and unlocking truly personalized experiences.
Turn Data Points Into Customer Relationships
In-store shopping can’t be anonymous, disconnected steps in a customer’s journey. These offline data points are valuable signals about who your customer is, what they want, and how you can elevate future interactions.
With Shopify POS data flowing directly into Bloomreach, in-store data points become part of the same real-time customer profile that collects and organizes their online shopping behavior. Key events like purchases, returns, loyalty sign-ups, and email captures at the register are recognized and contextualized within their overall relationship with your brand.
What This Looks Like in Practice:
- If a repeat customer makes an in-store purchase, that sale is logged as part of their history and can inform future campaigns.
- When a first-time buyer signs up for your email list in-store, Bloomreach adds it to their profile so you can instantly start building a relationship on this new channel.
- If an in-store shopper asks to be notified when an item is back in stock, it’s not an isolated insight just for that store — Bloomreach takes note and can activate follow-up campaigns.
When every data point is connected, you always know where your customers are coming from when they engage with your brand — and where their customer journeys are headed next.
Create Real-Time Journeys Wherever Your Customers Engage
Modern shoppers don’t see online and offline shopping as separate experiences — they expect every interaction with your brand to feel connected, no matter where they choose to engage.
But to build this consistent, real-time experience for every customer, you need every channel working together, sharing insights and adapting to customer journeys as they unfold. Everything needs to be unified in one solution, which is exactly what Boomreach offers.
Our platform integrates all your channels — including Shopify POS — so brands can orchestrate fully connected customer experiences in real time. Campaigns can be triggered by real-time events, different channels can continue previous interactions, and every touchpoint can be leveraged to deepen your customer connections.
What This Looks Like in Practice:
- When a customer buys an item in-store, they’re served complementary products featured on your website or in your next email campaign.
- If a customer is near your brick-and-mortar store, their location can trigger geo-targeted offers that invite them to stop in and shop in-person.
- If a customer reaches a new loyalty tier while shopping online, their new benefits are instantly applied during their next in-store checkout.
With Bloomreach and Shopify POS, all your offline interactions and online channels contribute to a single, fluid journey — one that feels effortless for the customer and deeply personal at every step.
Leverage AI to Power Smarter, Data-Driven Interactions
To make sure every touchpoint reflects the most up-to-the-date relationship you have with a customer, you can’t rely on manual processes to build, orchestrate, and optimize customer experiences.
You need an AI-powered solution like Bloomreach to leverage every data point, activate it on the right channel, and personalize customer experiences at scale.
With AI at our core, Bloomreach can analyze every customer interaction — both online and offline — to identify patterns in shopping behavior, recognize customer preferences, and dynamically tailor the next step in their journey.
Your customer experiences can be smarter, more relevant, and perfectly aligned with your customer’s unique needs — and it can all happen instantly, with AI continuously learning and adapting as new data flows in.
This unlocks the next-level personalization that commerce has always strived for, making real-time experiences a reality for brands, trusted partners like CQL, and individual customers.
As experts in helping Shopify brands maximize point-of-sale insights, CQL recognizes how game-changing Bloomreach’s integration can be for customer relationships. “We’ve seen firsthand how critical it is to unify in-store and online experiences,” explained Matt Goward, VP of Technology at CQL. “By connecting Shopify POS with Bloomreach, brands can finally bring the depth of customer data into every in-store interaction.
“Associates can personalize conversations on the spot, campaigns can adapt in real time, and every shopper feels truly known.”
What This Looks Like in Practice:
- If a customer adds items to their online cart but later buys them in-store, Bloomreach connects the dots instantly and prevents a redundant abandoned cart email.
- In-store associates can access AI-enriched insights from Bloomreach, like a customer’s online browsing history and price-point preferences, to deliver more personalized service to customers.
- If one store has excess inventory, Bloomreach can trigger localized campaigns that bring shoppers in, move products faster, and boost revenue.
With an AI-powered platform driving customer experiences, brands can move faster, engage strategically, and meet each customer exactly where they are — whether they’re shopping on your website, in your store, or anywhere in between.
Personalize Every Touchpoint With Bloomreach and Shopify POS
Ready to close the gap between your online and in-store experiences?
With Bloomreach and Shopify POS working together, it’s never been easier. Our seamless integration unifies all your online and offline data, powers real-time customer journeys, and makes true personalization possible at every touchpoint.
Visit our site to learn more and start personalizing experiences at scale today.
