Omnichannel

Rewards for High-Value Customers

Reward High-Value Customers in Specific Product Categories

Turn your biggest category spenders into brand ambassadors with exclusive rewards and incentives. Category-based spending thresholds identify your most valuable customers within specific product lines — like customers who’ve spent $1,000+ on shoes or $500+ on beauty products. These high-value segments deserve VIP treatment that drives even deeper loyalty and higher lifetime value.

Channel

Products:

Marketing Automation

Industries:

Ecommerce Gaming Retail Sports

Goal:

Increase Retention

Metrics:

CLTV Purchase Frequency Retention Rate

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Why Marketers Use Bloomreach for High-Spending Category Campaigns

Most marketers struggle to identify and reward their highest-value customers within specific product categories, missing opportunities to deepen loyalty where it matters most. You need precise spending data and automated campaign triggers to recognize category champions at the right moment.

Bloomreach Engagement makes it effortless to:

Set category-specific spending thresholds
Automatically segment high-value customers
Deliver personalized rewards across email, SMS, and web channels

All of this will help you increase lifetime value and category affinity.

Get Inspired: Run Loyalty Promotions for Category Shoppers

Loyalty Campaign

Reward Customers Who Spend Over $X in a Certain Category

Engage customers in specific categories and enhance their experience by providing offers and incentives for being loyal to your brand.

Example: Target customers who have purchased more than $1K in shoes with an exclusive online presale to the newest shoe collaboration drop.

This approach recognizes and rewards high-value category behavior, and increases:

Conversions
Lifetime value
Loyalty
Customer engagement

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How It Works

Set category-specific spending thresholds in Bloomreach Engagement to automatically identify customers who reach your defined purchase amounts in targeted product categories.

Configure automated triggers that activate when customers cross spending milestones, creating dynamic segments of high-value category shoppers in real time.

Design personalized reward campaigns featuring exclusive offers, early access to new products, or VIP experiences tailored to each product category.

Customers receive exclusive perks like presale access to limited collaborations, special discounts on category favorites, or invitation-only events that make them feel valued.

Track engagement and conversion metrics to optimize reward offerings and refine spending thresholds for maximum impact on customer lifetime value.

Target Audience for Reward-Based Campaigns by Category Spend

Retail brands with diverse product categories, beauty companies with multiple product lines, outdoor equipment retailers, pet supply stores, and travel companies offering various services.

Particularly valuable for businesses with high-value product categories where customer loyalty drives significant revenue growth and repeat purchases.