Sustainability
Reduce Returns With Proactive Product Guidance Notifications
High return rates drain profits and frustrate customers who receive items that don’t meet their expectations. This campaign displays targeted banners on product pages with the highest return rates, encouraging shoppers to double-check sizing, specifications, and other details before purchasing.
For example, a banner on frequently returned shoes might prompt customers to “Review our size guide before ordering.” Transform potential returns into confident purchases.
Channel
Product returns cost retailers billions annually — up to 30% of online purchases come back, creating operational headaches and eroding profit margins. You need intelligent automation that identifies high-risk products and intervenes at the right moment.
Bloomreach Engagement makes this effortless by detecting return patterns and deploying targeted messaging without requiring development resources. Our commerce-first platform understands your product data deeply, enabling precise interventions that protect your bottom line while improving customer satisfaction through better purchase decisions.
Sustainability and profitability impact: Product returns are a major environmental and financial burden in ecommerce — each unnecessary return adds packaging waste, reverse logistics emissions, and revenue loss from unsellable inventory. By encouraging shoppers to double-check details before purchase, this subtle banner helps prevent costly returns, cutting both carbon emissions and operational waste. Fewer returns mean lower logistics expenses, higher margins, and a stronger sustainability profile — proving that improving customer accuracy at the point of purchase benefits both the planet and your bottom line. Learn more.
In order to minimize returns, you can add a banner to the 10 product pages with the highest return rates that prompts shoppers to verify sizing and other key details.
This banner encourages shoppers to review product characteristics and potential issues carefully, reducing impulsive purchases and return rates.
“Make shoppers more attentive. Ensuring the item meets the customer’s needs is critical. Encourage them to take a moment to review items’ characteristics before purchasing, helping them make an informed decision rather than an impulsive one.”
Bloomreach Engagement analyzes your historical return data to automatically identify the top 10 product pages with the highest return rates, creating a dynamic list that updates as patterns change.
Deploy prebuilt smart banners on these high-risk product pages, appearing subtly at the bottom to catch attention without disrupting the shopping experience.
Each banner displays contextual messaging tailored to common return reasons — for example, “Check our detailed size guide” for apparel or “Review compatibility requirements” for electronics.
The system continuously monitors performance, tracking which products see reduced return rates, allowing you to adjust banner placement and messaging based on real-time effectiveness data.
Isadore used Bloomreach Engagement to strategically reduce ecommerce returns, addressing the $890 billion industry challenge of returned merchandise in 2024. By implementing targeted on-site weblayers that detected customers adding multiple sizes to their cart, Isadore offered immediate sizing assistance and direct support team connection.
This proactive approach achieved impressive results:
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