Omnichannel

Drive SMS Subscriptions

Build Your SMS Subscriber List With Targeted Opt-in Campaigns

Transform website visitors into SMS subscribers with strategically placed banners, text-to-join campaigns, and checkout flows. These campaigns capture customer attention with compelling incentives — like discount codes for double opt-in confirmation — while ensuring compliance through automated consent tracking.

For example, a retail brand might offer 10% off via text after two-tap subscription, reaching customers on their preferred channel while driving both immediate conversions and long-term engagement.

Channel

Plug and Play Example of SMS Subscription Via Text Evaluation

Plug and Play SMS Single Opt-in Subscription Banner Text to Join Example

Bloomreach showing how their product can easily manage SMS consents with customizable keywords auto responses

01/09

Products:

Marketing Automation

Industries:

Ecommerce Financial Services Gaming Hospitality & Restaurants Retail Sports Travel & Transporation

Goal:

Grow Database

Metrics:

Conversion Rate Lead Generation Revenue

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Why Marketers Use Bloomreach for Driving SMS Subscriptions

Building quality SMS subscriber lists is challenging — most brands struggle with low opt-in rates and compliance complexity. You need campaigns that balance compelling incentives with proper consent management across multiple touchpoints.

Bloomreach Engagement makes SMS acquisition effortless with prebuilt double opt-in workflows, two-way messaging automation, and seamless banner deployment. Our commerce-first platform ensures every subscription drives measurable revenue growth while maintaining regulatory compliance.

Get Inspired: Run Your Next SMS Subscription Campaigns

Banner With Offer

SMS + Email Banner

Mobile Banner

Subscribe via SMS

Checkout Banner

SMS Subscription Banner With Offer

Prebuilt Use Case

Acquire new customers and reward them for their subscription with a predefined banner with two-tap technology that effortlessly incentivizes your customers to consent to communication.

This use case features double opt-in SMS confirmation, enhancing customer loyalty and sending customers a voucher code as a reward. Focus on quality instead of quantity by only engaging genuinely interested customers, resulting in higher engagement rates.

See Documentation

“Focus on the quality instead of quantity of your subscription list, which in the long run yields far greater value! With nearly 50% of all emails sent daily deemed spam, you avoid this pitfall as you only engage with customers genuinely interested in communication. Thus, you will see higher engagement, click-through, and open rates with DOI!”

SMS Subscription Banner With Email Collection

Prebuilt Use Case

Simplify sign-ups with an email and SMS subscription banner that offers single opt-in for email and double opt-in for SMS with streamlined consent tracking.

This approach inspires customers to connect with your brand via two of the strongest marketing channels, offering subscription incentives and boosting customer loyalty with more ways to engage.

See Documentation

“Inspire customers to connect with your brand via two of the strongest marketing channels. Invite your audience to sign up for SMS and email updates, offer subscription incentives, and boost customer loyalty with more ways to engage.”

Mobile SMS Subscription Banner

Prebuilt Use Case

Invite customers to subscribe for SMS updates effortlessly through a mobile banner, completing the process in just two clicks via seamless two-way messaging.

Capture customer attention where it matters most — right on their phones, where 90% of customers prefer to communicate with brands.

See Documentation

“Capture customer attention where it matters most — right on their phones. Encourage your mobile audience to sign up and engage via text, where 90% of customers prefer to communicate with brands.”

SMS Subscription via Text Evaluation

Prebuilt Use Case

This analytical dashboard tracks all relevant data about your “Text To Join” SMS campaign. Customers send a “Join” message to your designated number to subscribe instantly.

Create similar scenarios for unsubscribe, help requests, or join text mistakes using two-way messaging and keyword auto-responses. Reach your audience where they want to be reached — 75% of individuals under 44 prefer text communication with businesses.

See Documentation

“Reach your audience where they want to be reached! Data says that 75% of individuals under 44 prefer text communication with businesses. Give them the option they prefer and watch engagement soar.”

SMS Subscription DOI Checkout Banner

Prebuilt Use Case

A dynamic, easy, and incentivized pathway to build and manage your SMS subscriber list straight from checkout.

This sleek double opt-in process with reward perks makes subscription management effortless. Handle opt-ins, categorize subscribers, and boost customer engagement by offering discount codes while eliminating consent tracking hassles and driving marketing communication effectiveness.

See Documentation

“Easily handle opt-ins, categorize subscribers, and boost customer engagement and consent by offering discount codes. This tool eliminates the hassle of tracking consent and drives marketing communication effectiveness, enabling you to expand your SMS marketing audience.”

How It Works

Deploy strategic subscription banners across high-traffic pages — mobile, checkout, product pages, and exit-intent moments — with compelling incentives like discount codes or exclusive access.

Configure automated double opt-in workflows that send confirmation SMS messages, ensuring genuine subscriber intent while building trust and compliance.

Set up keyword-based text-to-join campaigns where customers simply text “JOIN” to your number, automatically triggering subscription flows and welcome sequences.

Reward new subscribers instantly with personalized welcome messages containing voucher codes, creating immediate value and encouraging first purchases.

Retail +44% conversion rate of subscriptions on a website banner

bimago Uses AI-Based A/B Testing Alternative to Increase On-Site Conversion Rate 44%

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Campaigns Built Using Targeted SMS Subscription Strategies

See how bimago successfully used Bloomreach Engagement’s contextual personalization to drive a 44% increase in subscription conversion rates. By showing each visitor the most relevant banner variant based on their behavior and preferences, bimago was able to significantly grow its database.

If you’re looking to grow your SMS subscribers through targeted, data-driven banners, this case study shows how advanced personalization can make a real difference.

Target Audience for SMS Opt-in Campaigns

Retail brands seeking direct customer communication channels
iGaming companies with mobile-first audiences
Restaurants promoting daily specials and loyalty programs
Travel companies sending booking confirmations

Particularly valuable for businesses with time-sensitive offers, flash sales, or appointment-based services where immediate engagement drives conversions.