AIOmnichannel

Cross-Channel Product Personalization

Deliver Personalized Products Through Each Customer's Preferred Channel

Cross-channel product personalization combines AI-driven channel optimization with product recommendations to maximize conversions. Loomi AI analyzes customer behaviors and channel preferences to determine where each individual is most likely to convert — then delivers personalized product suggestions accordingly. For example, if a customer prefers SMS and has browsed hiking gear, they receive targeted text offers for outdoor equipment. This creates seamless, conversion-focused experiences across every touchpoint.

Channel

Products:

Marketing Automation

Industries:

Ecommerce Financial Services Gaming Hospitality & Restaurants Retail Sports Travel & Transporation

Goal:

Increase Retention

Metrics:

CLTV Conversion Rate Purchase Frequency Revenue Per Visitor

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Why Marketers Use Bloomreach for Cross-Channel Personalization

Most marketers struggle with channel fragmentation, sending generic messages across multiple touchpoints without understanding where each customer prefers to engage and buy. You need to identify optimal conversion channels for every individual while delivering relevant product recommendations that drive action. Bloomreach Engagement combines Loomi AI’s behavioral analysis with real-time personalization to automatically optimize both channel selection and product targeting, helping you increase customer engagement and conversions through smarter, data-driven campaigns.

Get Inspired: Run Multi-Channel Product Campaigns With Bloomreach

Product Suggestions

Use AI To Show the Right Products Through the Right Channel

Transform your marketing strategy by combining intelligent channel selection with personalized product recommendations. Loomi AI identifies each customer’s optimal conversion channel — whether they prefer email, SMS, or mobile app engagement — and delivers perfectly timed product suggestions based on their browsing history and interests. This approach increases customer engagement and drives higher conversion rates by meeting customers where they’re most likely to buy.

Recommended Products:

How It Works

Loomi AI analyzes individual customer behaviors, channel engagement patterns, and purchase preferences to identify their optimal conversion channel (email, SMS, or mobile app).

The system tracks recently viewed products, browsing categories, and interaction history to build personalized product recommendation profiles for each customer.

When a campaign trigger occurs, Loomi AI automatically selects the channel where that specific customer is most likely to convert based on their historical engagement data.

The customer receives targeted messaging on their preferred channel — such as SMS offers for hiking shoes if they prefer texting and recently viewed outdoor gear.

Campaign performance is continuously monitored, with Loomi AI learning from engagement patterns to refine future channel selection and product targeting for improved conversion rates.

Home Goods Retail

How Living Spaces Caters to All Lifestyles With Bloomreach

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Campaigns Built Using Personalized Product Recommendations

See how Living Spaces transformed their marketing by showing the right products through the right channels using Bloomreach Engagement. By breaking down data silos and centralizing customer data, Living Spaces was able to deliver consistent and personalized product suggestions aligned with each customer’s unique style across email, web, and other touchpoints. If you’re looking to deliver the right product on the right channel at the right time, this case study shows exactly how that kind of unified experience can drive engagement and loyalty.

Target Audience for Channel-Specific Product Experiences

Retail brands with diverse product catalogs, outdoor equipment retailers targeting activity-specific audiences, beauty brands promoting seasonal collections, travel companies offering destination-based experiences, and food and beverage companies with regional preferences. Particularly valuable for businesses with complex product ranges and customers who engage across multiple channels.