AIOmnichannel

AI Audience Segmentation

Target Customers Most Likely To Purchase With AutoSegments

Transform your marketing efficiency by focusing resources on customers who are ready to buy. Loomi AI predicts each customer’s purchase probability in real time, automatically segmenting them into high, medium, and low conversion likelihood groups. For example, spend less on customers who’ll convert anyway and invest more in nudging medium-intent prospects across the finish line. This data-driven approach maximizes every marketing dollar while boosting overall conversion rates.

Channel

Products:

Marketing Automation

Industries:

B2B Ecommerce Financial Services Gaming Hospitality & Restaurants Retail Sports Travel & Transporation

Goal:

Drive Traffic

Metrics:

Conversion Rate Revenue Revenue Per Visitor

Want to learn more about this use case?

Talk to an expert

Why Marketers Use Bloomreach for AI-Powered Conversion Strategies

Most marketers waste ad spend targeting the wrong customers at the wrong time — either preaching to the choir or chasing unlikely prospects. You need to identify and prioritize customers based on their actual likelihood to purchase, not just demographics or past behavior. With Bloomreach Engagement and Loomi AI, you get real-time purchase probability predictions that automatically segment customers and optimize budget allocation across all channels, ensuring your marketing investments generate maximum ROI.

Get Inspired: Run Targeted Campaigns Using AI

Paid Ad Optimization

Audience Segmentation

Paid Ad Optimization Using Audience Predictions

Prebuilt Use Case

Harness predictive analytics to refine ad targeting by excluding customers with very high or low purchase probabilities, ensuring budgets focus on impactful segments. High-probability customers also serve as seed audiences for lookalike targeting, which will help attract similarly valuable prospects. This advanced approach maximizes ROI by preventing budget waste on audiences that either don’t need persuasion or are unlikely to convert.

See Documentation

“Maximize your ROI and optimize your ad spend with predictive audience insights. Transform your advertising strategy by targeting the right customers at the right time.”

Boost Conversions by Targeting High-Potential Customers With AI

Improve your marketing efficiency in email, SMS, or mobile app notifications by leveraging Loomi AI’s predictive analytics to identify and prioritize customers based on their likelihood to purchase. AI automatically segments audiences into high, medium, and low purchase probability groups in real time, enabling marketers to optimize budget allocation and personalization strategies. Spend less on customers who’ll convert anyway, invest more in nudging medium-intent prospects, and minimize waste on low-probability segments.

How It Works

Loomi AI analyzes customer behavior patterns, purchase history, browsing activity, and engagement data to calculate each individual’s probability of making a purchase.

The system automatically segments customers into high, medium, and low purchase probability groups as their behavioral patterns change in real time.

Marketers configure budget allocation strategies — reducing spend on high-probability customers who’ll likely convert anyway, increasing investment in medium-probability segments to drive conversions, and minimizing spend on low-probability audiences.

High-probability customers serve as seed audiences for lookalike targeting in paid advertising campaigns, which can attract similarly valuable prospects while excluding very high or low probability segments from ad spend.

Real-time performance tracking shows improved customer lifetime value, higher conversion rates, and optimized marketing ROI as budgets focus on the most impactful customer segments.

Retail +34% Impressions

HMV Uses AutoSegments to Discover Valuable New Google Ads Segment

Learn More

Campaigns Built Using Intelligent Customer Targeting

HMV used Bloomreach’s AutoSegments to identify and target high-performing customer segments for their social media advertising campaigns. By leveraging real-time data and AI-driven segmentation, they were able to more precisely reach the right audiences on social platforms — resulting in significantly more efficient ad spend and better ROAS. If your business is looking to elevate its social media ad strategy with target audiences that convert, explore how HMV made this transformation using Bloomreach technology.

Target Audience for AI-Based Conversion Optimization

Retail brands optimizing conversion rates, food and beverage companies targeting purchase intent, beauty brands personalizing product recommendations, travel companies promoting destination-specific offers, and outdoor equipment retailers focusing on high-value customers. Particularly effective for businesses with diverse customer segments and varying purchase behaviors across multiple channels.