What is a Digital Experience Platform?
So what actually is a DXP? ...and do I need one?
In 2018 Gartner released the very first Magic Quadrant for Digital Experience Platforms that included players traditionally from the Portal, CMS, and Marketing Suite spaces.
The whitepaper explains the principles and technology behind the DXP, that have evolved with the demands of the digital consumer and digital worker, boiling down to 3 stages:
- Content Management System
- Web Experience Management
- Digital Experience Platform
"Gartner defines a digital experience platform as an integrated software framework for engaging a broad array of audiences across a broad array of digital touchpoints. Organizations use DXPs to build, deploy and continually improve websites, portals, mobile apps and other digital experiences."
Gartner research. Forecast Snapshot: Digital Experience Platforms, Worldwide, 2017. Bianca Francesca Granetto, Yanna Dharmasthira, Fabrizio Biscotti. 6 November 2017.