What is a Digital Experience Platform?

So what actually is a DXP? ...and do I need one?

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Gartner defines a digital experience platform as an integrated software framework for engaging a broad array of audiences across a broad array of digital touchpoints. Organizations use DXPs to build, deploy and continually improve websites, portals, mobile apps and other digital experiences.


The whitepaper explains the principles and technology behind the DXP, boiling down to 3 stages:

  • CMS: Content Management System
  • WEM: Web Experience Management
  • DXP: Digital Experience Platform

In 2018 Gartner released the very first Magic Quadrant for Digital Experience Platforms that included players traditionally from the Portal, CMS, and Marketing Suite spaces.

The paper includes how the DXP evolved, how BloomReach defines the DXP, and what we think is critical for such a platform to drive value.

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