Case Study

How Steinhoff Uses Headless Architecture to Drive Omnichannel Strategy

Learn how Steinhoff is moving towards creating an omnichannel experience with an agile, next-generation headless solution.

Get Your Copy Now

There is a huge opportunity to drive major growth through an omnichannel change program underpinned by Bloomreach and BigCommerce.

Jamie Danby, Head of Business Transformation, Steinhoff UK

See how Steinhoff is using Bloomreach Experience together with BigCommerce's headless commerce platform to:

  • Create a differentiated quick vs considered buying experience
  • Help customers visualize their furniture purchases through augmented reality

Steinhoff UK has a vision: to create an exciting, easy, multi-touchpoint journey for their customers. But creating this experience is, of course, easier said than done. As you’d imagine, the customer journey is really complicated.

By listing out where Steinhoff UK as a company wanted to go, they were able to find the right technology to match his needs - which turned out to be a platform built with a headless architecture.

Trusted by 100s of innovative companies