Case Study

GrandVision's View Of A Digital Future

Why the global leader in optical retailing is using an experience layer de-coupled from business logic.

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Read the GrandVision case overview to:

  • Understand their vision of the future
  • Learn which technology they needed to realize their goals
  • Hear why they chose a combination of the BloomReach Digital Experience Platform (DXP) and the Commercetools "headless commerce" platform as the central engine of their digital channels

GrandVision knows the importance of a having a clear vision of what’s ahead. A global leader in optical retailing, their established brands such as Vision Express, Pearle, Eye Wish, Apollo-Optik, Synoptik and GrandOptical, help millions of customers see more clearly every day. 

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