Whitepaper
2019 Cyber Weekend eCommerce Trend Report
This report provides valuable insights for eCommerce leaders who can leverage this data to improve their customer’s experiences going into the holiday shopping season and into 2020.
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Looking at the way people shopped during this year’s Cyber 5 period, we identified key trends across retailers in the US and UK:
- More (online) traffic over the weekend
- Black Friday is busier than Cyber Monday in the UK
- Shoppers search on their phones but buy on a desktop
- Heavy searchers are your best customers
- US shopping habits are practical
- Formal wear is a top priority in the UK
For decades, Black Friday has been the ultimate deal-hunting opportunity for many US consumers. Now together with Cyber Monday - they have been a major part of the retail calendar for at least 15 years and have now made their way to the UK as well.
In this report, we reveal search, revenue and device trends for Thanksgiving Day through Cyber Monday, also referred to as “Cyber 5”. Despite concerns over the shorter 2019 Holiday shopping season, the report finds that the US saw a 13% increase in YoY traffic across the entire weekend.
The UK even saw a much higher increase of 63% during the same period of time.
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