For decades, Black Friday has been the ultimate deal-hunting opportunity for many US consumers. Now together with Cyber Monday - they have been a major part of the retail calendar for at least 15 years and have now made their way to the UK as well.
In this report, we reveal search, revenue and device trends for Thanksgiving Day through Cyber Monday, also referred to as “Cyber 5”. Despite concerns over the shorter 2019 Holiday shopping season, the report finds that the US saw a 13% increase in YoY traffic across the entire weekend.
The UK even saw a much higher increase of 63% during the same period of time.