Covid-19 has changed consumer behavior forever. What was once a slow march of digital adoption has been fast-tracked to become a sprint in which no one wants to be left behind.
From AR and VR to livestreaming and robotics, the eCommerce landscape is levelling up. But who are the industry leaders and who has some catching up to do?
In this episode of ‘The State of Commerce Experience’, Brian is joined by Zia Daniell Wigder, Chief Global Content Officer at Shoptalk and Co-Founder of Groceryshop – two of the retail industry’s leading events.
Zia was previously VP and Research Director at Forrester, and her combined 25 years working as an analyst made her a great guest to discuss present and future eCommerce trends, as we emerge from the Covid-19 lockdown.
In this conversation, Brian and Zia dig deep into retail’s digital future, covering a wide range of industry-critical topics, including:
The big shift in CPG to focus on best-selling key products only, rather than offering lots of variety and how this will affect competition in the industry going forward.
The future of blended digital and physical retail experiences in a world where advances like influencers, livestream ‘shopping entertainment’ and AR are increasingly informing consumers’ decision making.
How Shoptalk and Groceryshop have reacted to the pandemic and what the future of digital events will look like in a ‘post-Covid’ world.
China is certainly at the forefront of retail when it comes to blended digital and physical experiences…some of the bigger trends related to eCommerce in China will at some point catch on in the US, livestreaming being the most obvious one.
If you’re looking to stay up to date with the bleeding edge of retail technology, or simply want to find out about the latest developments in consumer culture, you won’t want to miss this episode.
We’d love to hear your thoughts on this episode, as well as any recommendations for future guests, so please get in touch with us.
To learn more about Zia, check out her LinkedIn profile.
Specific things discussed in the show:
Meet the speakers
Zia Daniell Wigder
Chief Global Content Officer at Shoptalk & Co-Founder of Groceryshop
As Chief Global Content Officer at Shoptalk, Zia leads a team that creates the agenda, develops and delivers original research, identifies innovative businesses and recruits 300+ speakers for this large-scale conference focused on the transformation of retail. She is also a co-founder of Groceryshop and oversees the development of all content for Groceryshop, an annual conference focused on innovation in grocery and CPG that was created by the team behind Shoptalk.