WhatsApp Carousels allow marketers to create richer, more interactive WhatsApp campaigns that showcase multiple products, offers, loyalty rewards, or support options in a single message. Customers can swipe through cards and click the option most relevant to them, while interactions flow back into customer profiles for segmentation, analytics, and personalization.
How it works:
A marketer selects Template Message in the WhatsApp channel and chooses an approved carousel template. The carousel itself is defined by a template approved through Meta. Bloomreach Marketing allows users to configure the supported editable fields, such as card media headers and placeholder variable values, then send the message through Scenarios.