Loomi marketing agent can now build SMS campaigns including true omnichannel flows that combine email and SMS in a single campaign.
What’s new:
• SMS campaigns: The agent recognizes the SMS intent and writes copy for the channel: short, personalized, and within message limits. It only offers SMS when it’s enabled for the project and there are opted-in contacts.
• Omnichannel (email + SMS): ask for both in one prompt — e.g. “Announce our summer sale: email the whole database, then a day later follow up with an SMS to everyone opted in.” — and the agent builds a single omnichannel scenario.
• Consent-aware routing: recipients who aren’t opted in to SMS automatically fall back to email, so no one is missed and you stay compliant. Loomi marketing’s guardrails (quiet hours, frequency caps) carry over unchanged.