Trigger journeys the moment a customer enters or exits a segment — no polling, no batch jobs, no downstream workarounds.
THE WIN Turn segment membership changes into immediate campaign triggers so teams can act on the moment a customer’s status changes, not hours later.
WHAT IT IS The platform is able to detect boundary crossing natively and triggers a journey, instead of waiting for polling, batch jobs, or re-built trigger logic.
OUTCOMES
- Real-time journey triggers: Act the instant a customer crosses a segment boundary.
- More use cases out of the box: Loyalty changes, warehouse cohorts, and lifecycle signals all become native triggers.
- One brain for audience and activation: No drift between who you are targeting and when you are reaching them.
- Less rebuilding in external systems: Membership change logic stays in Loomi where it belongs.