External Assets lets teams reference approved assets stored in external DAM or CMS systems for use in campaigns and decisioning, reducing duplication and keeping the source system as the source of truth.
THE WIN: Launch campaigns faster by using approved assets from CMS or DAM directly within Loomi.
WHAT IT IS: Pick assets from your DAM or CMS inside Loomi without leaving the UI or handling raw URLs and IDs manually.
OUTCOMES:
- Faster campaign execution: Teams can easily and quickly identify and use approved assets without leaving Loomi.
- Stronger governance and brand consistency across campaigns: Reference external assets instead of copying them, so updates in the source system are reflected automatically in campaigns.