Use catalog attributes like category, availability, and price directly in segmentation without duplicating data into every event.
THE WIN: Build sharper, more precise audiences using live catalog attributes like category, availability, and price without duplicating data into every event.
WHAT IT IS: Behavioral events are now joined to catalog or other structured source data so audiences can use attributes like category, type, availability, price, or more for segmentation and targeting.
OUTCOMES
- Sharper targeting: Segments reflect live product attributes, not stale event snapshots.
- Less data overhead: No need to copy catalog fields into every event just to use them in audiences.
- More product-led use cases: Launch journeys tied to inventory, category, and pricing logic without custom work.
- Cleaner data architecture: One source of truth for product data, used across segmentation and campaigns.