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RFM Omnichannel Winback Campaign

This use case sends your customers an email six months and/or 12 months after the customer’s first purchase. It includes personalized recommendations that drive long-term customer loyalty and deliver a unique customer experience.

Goal

Retention

Maturity

Champion

Channel

Omnichannel

Tags

Customer Experience, Customer Loyalty, Customer Retention

Metrics

AOV (Average Order Value), CLTV, Purchase Frequency

Industries

Ecommerce

Available in Use Case Center

“4 out of 5 consumers repeat purchases to companies that create personalized experiences. Reach out to your customers with unique personalized emails to celebrate their first purchase anniversary, strengthen their loyalty, and increase their CLV.”

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