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RFM Omnichannel Winback Campaign
This use case sends your customers an email six months and/or 12 months after the customer’s first purchase. It includes personalized recommendations that drive long-term customer loyalty and deliver a unique customer experience.
Goal
Maturity
Channel
Tags
- Customer Experience, Customer Loyalty, Customer Retention
Metrics
- AOV (Average Order Value), CLTV, Purchase Frequency
Industries
- Ecommerce
Available in Use Case Center
“4 out of 5 consumers repeat purchases to companies that create personalized experiences. Reach out to your customers with unique personalized emails to celebrate their first purchase anniversary, strengthen their loyalty, and increase their CLV.”
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