Abandoned Cart Flow with Omnichannel
When customers abandon their shopping basket, a personalized email, browser/mobile push notification, or SMS/MMS is sent to them with the items they left in the cart. Added products in the shopping basket mean the customer is quite far in the buying process; therefore, reminding them of the products increases the chances of them completing the purchase and increasing the conversion rate.
The average e-commerce site loses over 75% of its online sales to cart abandonment. As the customers had already added products to the basket, they were close to buying them. This Use Case reminds the customers of the forgotten items after a few hours or days, which leads to an increase in the conversion rate.