Aug 25, 2022
Bloomreach and Antavo Expand Partnership to Help Brands Drive Lasting Customer Loyalty Through Omnichannel Marketing
Partnership Will Allow Businesses to Seamlessly Integrate Loyalty Programs and Triggers within Marketing Campaigns, Making it Even Easier for Marketers to Drive Loyalty Across the Customer Lifecycle
MOUNTAIN VIEW, CA, August 25, 2022 – Bloomreach, the world’s #1 Commerce Experience Cloud, today announced it has expanded its partnership with Antavo, the leading Enterprise Loyalty Cloud, to help brands drive lasting customer loyalty through omnichannel marketing campaigns. With seamless integration between Bloomreach Engagement and Antavo Enterprise Loyalty Cloud, brands can now blend their online and in-store loyalty programs with orchestrated messaging across channels, increasing engagement at critical customer touchpoints and building lifelong brand advocates. Antavo and Bloomreach currently have 10 joint clients, including BrewDog and La Cage.
“There have always been incredible synergies between Bloomreach Engagement and the Antavo Enterprise Loyalty Cloud, with both ultimately helping brands to build stronger relationships with their customers,” said Brian Walker, Chief Strategy Officer, Bloomreach. “In expanding our partnership, we’re making it even easier for businesses to acquire, convert, retain, and drive loyalty and advocacy with their customers. We know this partnership will generate immense value for businesses and for the customers they serve.”
Customer loyalty remains a critical focus for brands and retailers, particularly as choice continues to grow for consumers. The simple integration of Antavo’s loyalty management with Bloomreach’s marketing automation ensures teams can quickly and easily embed loyalty into their customer lifecycle marketing strategies without reliance on IT teams as a result of the platform’s no-code nature. Combining this with the synchronization of real-time events data between Antavo and Bloomreach Engagement, out-of-the-box campaigns are available to marketers from day one, including pre-designed templates for birthday celebrations, tier upgrade notifications, and more.
Importantly, with Bloomreach and Antavo, companies can capture actionable zero and first-party from their loyalty programs, allowing them to drive greater personalization throughout the customer experience. As customer acquisition costs rise, this data offers critical insights for businesses, allowing them to retain and re-engage existing customers by generating content and campaigns personalized to how they shop.
“We’re very excited to expand our partnership with Bloomreach. With the integration between Antavo and Bloomreach Engagement, we’re giving marketers even greater control over the growth of their loyalty programs, empowering them to drive valuable customer engagement across channels without depending on IT teams,” said Attila Kecsmar, CEO and Co-founder of Antavo. “Customer loyalty is the pillar that every long-standing business should be built upon, and our partnership with Bloomreach will make it that much easier for businesses to strengthen that pillar.”
Learn more about the integration between Bloomreach Engagement and Antavo here.
Bloomreach is the world’s #1 Commerce Experience Cloud, empowering brands to deliver customer journeys so personalized, they feel like magic. It offers a suite of products that drive true personalization and digital commerce growth, including: Discovery, offering AI-driven search and merchandising; Content, offering a headless CMS; and Engagement, offering a leading CDP and marketing automation solutions. Together, these solutions combine the power of unified customer and product data with the speed and scale of AI-optimization, enabling revenue-driving digital commerce experiences that convert on any channel and every journey. Bloomreach serves over 850 global brands including Albertsons, Bosch, Puma, FC Bayern München, and Marks & Spencer. For more information, visit Bloomreach.com.
Antavo is an Enterprise Loyalty Cloud, providing best-in-class technology to manage experience-based, paid, and lifestyle loyalty programs online, in-store, or on mobile. Antavo’s no-code, API-centric platform makes the loyalty program experience fully customizable and empowers loyalty and marketing teams to run their program internally, without IT help. The company invests 60% of its revenue into its product and issues quarterly product releases. Antavo is a pure-play loyalty technology vendor recognized by Forrester, Gartner, Loyalty360, and is the preferred choice for loyalty consultants, agencies, and system integrators all over the world. Antavo empowers global clients like BMW, KFC, La Cage, Kathmandu, Luisaviaroma, and BrewDog. For more information, visit antavo.com.