B2B digital commerce has always been a challenging landscape to navigate. But with a surge in innovation and the current Covid-19 pandemic, businesses are having to react quicker than ever before.
To help make sense of this new ‘normal’ and get an insight into what else is likely to change in the coming weeks and months, Brian speaks with Andy Hoar, CEO of research and consulting firm Paradigm B2B and Co-Founder of the must-attend industry conference, B2B Next.
Andy and Brian first met at Forrester, where Andy cut his teeth on the world of eCommerce. Climbing the ranks and publishing his now infamous research report – ‘The Death of a B2B Salesman’ – which in 2015, discussed the large-scale displacement of B2B sales reps by 2020.
Off the back of the experience he gained at Forrester, Andy launched Paradigm B2B – the leading research and consulting firm that specializes in guiding mid-market B2B companies through today’s complex and digitally-disrupted commerce landscape.
In addition to leading his own firm, Andy is also the Co-Founder of the leading eCommerce industry event, B2B Next: the annual conference that brings together the industry’s top figures to discuss the most pressing eCommerce challenges of the day.
Knowing Andy’s track record, Brian knew that he would make a great guest for the show and bring tons of strategic insight on the current challenges that B2B eCommerce companies are facing.
