EnglishEpisode 62: Unlock the Psychology of Your Customers with Monica Sharma-Patnekar
Are you tired of wondering what your customers really want? Do you wish you had the key to unlocking their buying behavior? Today, Brian is joined by Monica Sharma-Patnekar, an accomplished brand, marketing, and strategy leader with over 17 years of global experience building brands. Monica is here to share her expertise on the psychology of customers in e-commerce and how to truly connect with them.
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Are you tired of wondering what your customers really want? Do you wish you had the key to unlocking their buying behavior?
Today, Brian is joined by Monica Sharma-Patnekar, an accomplished brand, marketing, and strategy leader with over 17 years of global experience building brands. Monica is here to share her expertise on the psychology of customers in e-commerce and how to truly connect with them.
Discussed in this episode:
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How to differentiate between real and ideal customers
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The challenges of customer research
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Executing personalization at scale
So, whether you're a seasoned e-commerce pro or just starting out, this episode is a must-listen.
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When we all talk about traffic, I like reminding people, those are actual human beings coming to your website, just imagine the room or the stadium that's filled with those customers.
