Episode 90: The Future of Shopping Is…”Phygital”?!
The combination of AI and personalization is shifting customer expectations for shopping experiences at an astonishing pace. In today’s episode, we’ll get a first-hand look at the real-world application of AI to create personalized customer experiences at scale, with the Head of Digital and Ecommerce at Miele, Sergei Moiseev-Liberman. As a high-end German manufacturer of […]
Bayesian A/B Testing Calculator
Want to finalize your A/B test? You need to know if the results are significant. Enter your A/B test figures to find out.
The Customer Journey Pitfalls Your Shoppers Notice
Modern customers expect modern shopping experiences. They know that the businesses they shop at collect data from their interactions, and in return, they expect that the knowledge gained will be used to create personalized journeys that help them find the products they need. But customers are all too familiar with disjointed, impersonal marketing campaigns. They’ve […]
Episode 89: What the Retail AI Council Wants You to Know About AI
Too many conversations about AI in commerce fail to account for the legitimate questions and concerns of retailers that are being asked to take a huge leap of faith into a new world. Without clear guidance from trusted sources, the gap between technological advancements promoted by AI providers and the readiness of retailers to adopt […]
Wolseley Uses Bloomreach To Elevate B2B Product Search for Higher RPV
With more than 550 branches across the United Kingdom, Wolseley is a leading merchant in plumbing, heating, cooling, and infrastructure. The company is known for strong supplier relationships, trade expertise, and a commitment to delivering exceptional service to professional customers nationwide. As Wolseley continued its digital transformation, the distributor looked for a modern search solution […]
Succeed in the Age of AI with a Unified AI Strategy
AI is evolving at a tremendous rate, especially in its applications for ecommerce marketing. Only a few years ago, enhancing personalization with AI was considered cutting-edge. Today, with the rate of innovation we’re now seeing, leveraging AI in ecommerce marketing has become an expectation. However, while 80% of CMOs are planning to increase their investments […]