The 80/20 Rule of Merchandising

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Streamline merchandising efforts and drive meaningful impact by letting automation do 80% of the work, so your team can focus on the 20% of tasks that need a human touch.

Ecommerce Site Search: Get Revenue Now and Later

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Introduction to Ecommerce Site Search Ecommerce businesses know that their success hinges on their ability to provide visitors with quick and easy access to the products they are looking for. Incorporating an effective site search tool into your online store can be a powerful way to drive revenue both immediately and in the long run. Consider […]

Sonepar Unifies Its Brand Network With Bloomreach

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Sonepar is an independent family-owned company with global market leadership in B2B distribution of electrical products, solutions, and related services. Headquartered in Paris, France Sonepar has a dense network of 100 brands spanning 40 countries. Drawing on the skill and passion of its 45,000 associates, Sonepar makes its customers’ lives easier over the counter, visiting […]

HP Tronic Wins With Weblayers and Bloomreach

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HP Tronic is a leader in the consumer electronics and household appliances market in the Czech Republic and Slovakia. In business for over 30 years, HP Tronic has its own chain of stores and several e-shops, in addition to running hotels and restaurants.

Episode 6: Transforming Commerce Platform Technology

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In today’s episode, Brian speaks with Dirk Hörig, Founder and CEO of commercetools. Dirk is a true pioneer of the API-first approach. His business, commercetools, has quickly grown from a one-man band to a multinational organization at the forefront of innovation in digital commerce.

Power Personalization With the Right Marketing Technology

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Introduction In today’s market, data is everything. Having marketing technology capable of collecting customer and product data compliantly is one of the most important building blocks of success with ecommerce personalization. This combination of customer and product data is called commerce data— and creating truly personalized and connected commerce experiences for your customers online is nearly impossible […]