Apple’s iOS 26: How Message Filtering Will Impact SMS Marketing Campaigns

Apple is expected to release iOS 26 in September 2025, and the new update is turning heads in the marketing world. While the announcement includes plenty of enhancements to the iPhone experience, there’s one feature that will directly impact SMS marketing campaigns: a new message filtering system that poses a real challenge to opt-in rates […]

Toolstation Unlocks Revenue Opportunities With AI-Powered Personalization

Industry: Retail Partner: HyperFinity Toolstation is a leading tools and building supplies retailer serving over 25,000 products to electricians, plumbers, builders, and DIY enthusiasts across Europe. With rapid expansion across four countries, they needed to transform their marketing approach to better understand and serve their diverse customer base.

Take Your SMS Marketing Strategy to the Next Level With Bloomreach Engagement

SMS marketing has grown by leaps and bounds recently and has become one of the most important and effective marketing channels. As SMS regulation tightens — including new state laws like Texas SB 140 — it’s more important than ever to have compliance baked into your SMS marketing strategy. Bloomreach Engagement offers built-in tools to […]

Texas Senate Bill 140: What It Means for Your Mobile Messaging Campaigns

Disclaimer: This blog post is intended for educational and informational purposes only and should not be construed as legal advice. The content is general in nature and may not reflect the most current legal developments. Bloomreach strongly recommends that you consult with your legal counsel to determine how Texas Senate Bill 140 and other applicable […]

Sideshow Personalizes Every Collector’s Journey With Bloomreach

Industry: Retail Sideshow is a specialty manufacturer of high-end, museum-quality collectible figures and statues, including limited-edition pieces from iconic licenses like Star Wars, Marvel, DC, and more. Founded in 1994, the brand has evolved from crafting toy prototypes to becoming a global leader in the collectibles space, serving a passionate community of film, television, and […]

SMS Short Codes: Everything You Need To Know

SMS sits among the highest-performing marketing channels available, with industry benchmarks consistently showing open rates above 90% and click-through rates that outpace email by a wide margin. That’s why brands across retail, financial services, and hospitality are investing in SMS marketing as a core revenue channel. And if you want to get the most out […]