Burton Taps Into Loomi AI and Bloomreach Discovery for Conversion-Boosting Insights
Building on a legacy that began in 1977 with Jake Burton Carpenter’s vision, Burton is committed to delivering high-quality snowboarding gear, reducing environmental impact, and promoting fair labor practices — all while honoring its founder’s pioneering spirit. From transforming a backyard hobby into a global sport, the company remains at the forefront of innovation and […]
The Merchandiser Reimagined: How AI Is Changing the Role
You’re not imagining it: People are worried about AI taking their jobs. This concern is evident in frenzied LinkedIn posts, conversations among friends, and even roundtable discussions at work. AI is on everyone’s mind, and not always for the right reasons. The numbers show that most of us are apprehensive about AI replacing our jobs. […]
Episode 91: An Executive-Level Breakdown of AI’s Impact on Search
In order to unlock AI’s highest potential in shopping experiences, we need to understand how AI understands us: our language, our buying patterns, and our search preferences. Joining co-hosts Elena and Roxy on this week’s episode is Xun Wang, CTO at Bloomreach, who gives the 411 on how AI and large language models (LLMs) are […]
Transforming Product Discovery Through AI-Powered Personalization
Personalization is a word that’s been on everyone’s lips for years, and the appeal is easy to understand: It allows businesses to tailor their offerings to individual customer preferences, increasing engagement and loyalty while driving higher conversion rates and sales. But even though personalization is seen as the holy grail of the customer experience, it […]
Dynamic Categories: Empowering Merchandisers To Be More Efficient
Modern ecommerce teams are constantly “spinning plates.” With the growing scale and complexity of global ecommerce, it’s often up to the ecommerce team to manage this growth and optimize the site experience for conversions and customer experience. The tasks are endless: update product listing pages, build new category pages, make sure promotions are hitting the […]
Wolseley Elevates B2B Product Search With Bloomreach Discovery
With 550+ branches across the United Kingdom, Wolseley is a leading merchant in plumbing, heating, cooling, and infrastructure, striving to be the first choice for trade customers nationwide. Wolseley has seen great success through its strong customer service and supplier relationships, as well as specialist knowledge, ease of business, and competitive pricing. As Wolseley continued […]