The Power of Omnichannel Personalization in Marketing
Is an omnichannel personalization platform penciled into your priority list this year? It certainly deserves a spot. Personalization accelerates ecommerce business growth. According to McKinsey & Company, companies that grow quickly earn 40% more of their revenue from personalized marketing than peer brands that grow more slowly. By leveraging insights from customer behavior, omnichannel personalization […]
The Power of Unified Commerce
In ecommerce, revenue is king. But driving continued revenue growth in the long run is often challenging — that’s where unified commerce comes in. With a unified commerce strategy in place, you can bring together all aspects of your brand, product, marketing, and more under a single platform. With the right unified commerce platform, you […]
RCS Explained: How Rich Communication Services Can Revolutionize Your Marketing
Text messaging is well known as one of the best-performing and most lucrative marketing tools. It’s the channel most likely to elicit an “open and read” action, achieves the highest click-through rates, and has an ROI that only continues to grow. But even with all these positives, there are limitations to SMS. It’s an aging […]
Introducing the App Inbox: Bloomreach Engagement’s Latest Mobile Messaging Tool
Here at Bloomreach, we know how important a strong mobile app marketing strategy is to stay ahead of the game. That’s why we’ve added an effective and versatile new tool for our customers’ mobile marketing campaigns. Bloomreach is pleased to announce the app inbox, a customizable in-app message center that allows Bloomreach customers to engage […]
How To Implement a Complete Mobile Strategy With Bloomreach Engagement
In e-commerce, you can’t afford to neglect mobile users. That’s because as of 2023, 79% of smartphone users have made a purchase with their mobile devices. If you’re not providing a seamless and personalized mobile shopping experience, you’re going to lose out on revenue and potentially hurt your brand in the long run. Fortunately, with […]
How Sazka Uses Bloomreach To Deliver Successful Omnichannel Campaigns
Industry: Gaming Sazka is the largest lottery and gaming company in the Czech Republic, with a strong digital presence and millions of active customers. The company offers a range of gaming experiences, including lotteries, sports betting, and instant games — both online and through a robust mobile app. Sazka is focused on delivering seamless, engaging, […]
