IIAA Scales Multi-Brand Marketing and Achieves 5x Campaign Revenue Growth With Bloomreach
Industry: Beauty The International Institute for Active Ageing (IIAA) is home to scientifically proven, planet-positive skin health brands that are redefining how people feel in their skin. Leading with science, innovation, and knowledge, IIAA is transforming the beauty industry through a holistic approach to skin health. As the umbrella company for four interconnected brands — […]
How To Transform Your Transactional Messaging
Transactional messaging has evolved from a backend necessity to a strategic customer experience driver. Speed, personalization, and reliability aren’t differentiators — they’re baseline expectations. And yet, customers remain frustrated by slow confirmations, generic updates, and delivery uncertainty. Legacy systems can’t meet modern demands, resulting in missed moments and lost trust. This creates a clear opportunity […]
7 Ecommerce Personalization Strategies to Boost Sales in 2025
Ecommerce personalization has evolved from a nice-to-have feature to a business necessity. With 81% of shoppers more likely to buy from companies offering personalized experiences, the stakes have never been higher for digital retailers. The good news is that personalization technologies have matured significantly. The challenge now lies in selecting and implementing the right strategies […]
Smart Lock Leader Nuki Elevates Loyalty With Bloomreach and Antavo
Industry: Retail Nuki is a leading provider of smart, retrofit access solutions, offering revolutionary smart locks with a high-end design and minimalist style. Launching to success with a Kickstarter campaign in 2015, Nuki serves a loyal community of customers who share its vision of a smarter, safer, and keyless future. Today, Nuki has more than […]
How Dynamic Email Content Drives Real-Time, Revenue-Generating Relevance
Dynamic email content represents a fundamental shift from static messaging to adaptive, modular blocks that change based on individual user behavior, real-time context, and predictive intent signals. Unlike traditional personalization, dynamic content uses artificial intelligence to make content decisions at the moment of email open, not at send time. Bloomreach Engagement powers this next generation […]
Rethinking Email Marketing ROI: From Campaign Metrics to Customer-Centric Growth
Email marketing promises exceptional returns, and yet, most brands still struggle to achieve significant results with the channel. The disconnect isn’t due to an issue with email as a channel — it stems from fundamental flaws in how brands approach email strategy and measurement. Three critical issues drive an email marketing ROI performance gap where […]