The 2026 Email Playbook for Subscription and Services Brands

For subscription and services brands, successful customer relationships are built and sustained with each new interaction. Leading brands have realized that legacy ESPs weren’t built for the complexity, longevity, or expectations of modern subscription and services relationships. This guide explores the four pillars of email success (unified customer data, real-time personalization, connected omnichannel experiences, and […]

Enterprise Email Marketing: 4 Capabilities That Drive Success at Scale

If email isn’t your top-performing marketing channel, it’s probably your most underutilized one. Email consistently delivers the highest ROI and engagement benchmarks across every industry. According to Litmus, brands in the US see an average return of $36 for every $1 spent on email marketing, making it one of the most effective growth channels available. […]

Newcastle United Connects Fans Worldwide

Industry: Sport Organizations Founded in 1892, Newcastle United Football Club is one of England’s most historic football clubs, rooted in Newcastle upon Tyne and supported by millions worldwide. Today, the club’s mission extends far beyond the pitch — to engage every supporter with experiences that reflect the pride, passion, and community at the heart of […]

VGH Versicherungen Achieves 38% Click-to-Open Rate With Digital-First Policy Transitions

Industry: Insurance Partner: valantic VGH Versicherungen is the largest public insurer in Lower Saxony and one of Germany’s leading insurance providers. With 4,400 employees and 440 agencies serving 1.6 million customers across 4.8 million policies, VGH offers comprehensive coverage from motor vehicle and household insurance to life insurance for private individuals, companies, and public institutions.

Migrate Salesforce Marketing Cloud to Bloomreach: Your Next Strategic Growth Step

Migrating from one marketing platform to another isn’t just a technical project — it’s a strategic business transformation. For brands currently using Salesforce Marketing Cloud (SFMC), the move to Bloomreach represents more than switching vendors; it’s about unlocking new levels of marketing automation, personalization, and revenue growth that simply aren’t possible with fragmented, channel-siloed approaches. […]

thortful Boosts CRM Revenue by 20% With Occasion-Led Personalization

thortful is a UK-based online greeting card marketplace connecting millions of customers with independent creators. By owning the end-to-end customer experience — from discovery to print and fulfillment — thortful operates at scale in a highly seasonal, occasion-driven category.