A Trailblazer’s Guide To Boosting Email Inbox Placement (and Revenue)
Introduction The path to ecommerce profitability can mimic your favorite hike: rolling hills, valleys, and plateaus that make you wonder, What’s next? Like your trusty canteen, email is one avenue that marketing trailblazers can consistently rely on. Half of email subscribers purchase something from marketing emails at least once per month. As a result, email marketing earns […]
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How Reengagement Campaigns Boost Revenue
Introduction Reengagement marketing campaigns are an effective strategy for brands looking to reconnect with inactive subscribers or customers. These campaigns typically involve sending a reengagement email or series of emails aimed at enticing these individuals to reengage with the brand. Reengagement campaigns can be especially valuable for businesses that rely on repeat purchases or ongoing […]