How Digital Transformation is Improving Customer Experience

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Guest post from Scott Miraglia, CEO of Elevation Marketing Research from IDC shows that two-thirds of CEOs from Global 2,000 companies are planning on moving away from traditional strategies to modern digital ones by the end of 2019. Their reason? To improve the customer experience. In fact, more than a third of organizations have already started integrating and executing […]

Power Personalization With the Right Marketing Technology

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Introduction In today’s market, data is everything. Having marketing technology capable of collecting customer and product data compliantly is one of the most important building blocks of success with ecommerce personalization. This combination of customer and product data is called commerce data— and creating truly personalized and connected commerce experiences for your customers online is nearly impossible […]