Power Personalization With the Right Marketing Technology
Introduction In today’s market, data is everything. Having marketing technology capable of collecting customer and product data compliantly is one of the most important building blocks of success with ecommerce personalization. This combination of customer and product data is called commerce data— and creating truly personalized and connected commerce experiences for your customers online is nearly impossible […]
Create a True (and Effective) Omnichannel Customer Experience
CDP vs MDM: The Growing Role of Customer Data Platforms
Since emerging on the market in 2015, customer data platforms (CDPs) have steadily carved out their role as a key piece of any company’s tech stack. With its main goal being to compile and utilize customer data, a CDP is the best platform on the market to compliantly connect with customers on the best channel […]