Benefit Cosmetics Increases Revenue per Email by 40% With Personalized Launch Campaign

Benefit Cosmetics is the UK’s leading prestige makeup brand and the #1 brow brand worldwide*. With over 3,000 BrowBars and 6,000 retail locations globally, Benefit is a fast-growing beauty icon known for playful innovation, cult-favorite products, and loyal customers. Benefit Cosmetics is part of the world’s leading luxury products group, LVMH.

Creating the Best Email Marketing Strategy: Examples for B2B and B2C

There’s a reason why email is still so commonly used today — not only are email campaigns a relatively easy-to-implement, low-budget marketing option, effective email marketing campaigns can drive significant conversions and revenue for your business.  But first, in order to create the right email marketing strategy, you’ll need to understand inbound marketing. This is […]

Email Marketing Segmentation in 2026: A Segment Isn’t a Static List

Email marketing segmentation is how you decide who gets which email: dividing your subscribers into groups based on what they buy, how they browse, and how often they engage, so each group gets a message that fits. Done well, it’s the single most profitable change an email program can make. Done the way most teams […]

How to Create Standout Newsletter Emails – Winning the Inbox

In the dynamic landscape of digital marketing, email newsletters are a formidable business tool — one that continues to rule as a powerful means of communication and engagement with target audiences.  Email newsletters have a massive pool of potential customers because nearly everyone has an email account. More than 4 billion people worldwide have an […]

Email Segmentation & Personalization What’s the Difference and Why are They Important

This article was created in cooperation with our partner, Jellyfish. Segmentation and personalization are both crucial elements of email marketing. However, the two words are often used interchangeably rather than addressed as separate and key components within an email marketing strategy.  In this blog, we explore the definitions of segmentation and personalization, how they differ from […]

Revolution Beauty Creates Interconnected Experiences With Bloomreach

Revolution Beauty is a beauty company dedicated to providing incredible, cruelty-free beauty products for everyone. Based in the UK with a worldwide presence, the business spans 13 brands and a range of cosmetics and beauty categories that strive to provide customers with accessible, affordable products that break down barriers that stop them from enjoying beauty.