Permission-Based Email Marketing: What It Is, Why It Matters, and Best Practices

Trust is the cornerstone of a successful email marketing campaign, and email in particular is one of the most personal touchpoints you can create with your customers. You’re essentially knocking on their virtual door and you want to ensure they open it and let you in. That’s where permission-based email marketing comes in — it’s […]

5 Email Campaigns You Can Implement Right Now To Drive Revenue

There’s no denying that emails can do wonders for ecommerce businesses — after all, emails can generate an ROI of $36 for every $1 spent. But knowing what’s possible and actually achieving that ROI through email are two different stories. Fortunately, if you’re using Bloomreach Engagement, you already have access to a world-class email platform […]

Ecommerce Marketing Automation and Its Benefits

Thinking about investing in marketing automation for your ecommerce business? If so, you’re not just thinking ahead for the future of your brand — you’re making the right move for the here and now. The fact is, every modern business should be harnessing the efficient, lucrative toolset that ecommerce marketing automation offers. And when you […]

How To Lessen the Impact of Ecommerce Returns

As the popularity of online shopping grows, so too does the frequency with which online shoppers are returning the products they’ve purchased online.  This has led to an ecommerce returns issue that’s leaving companies of all sizes and verticals trying to stop the bleeding on their bottom line.  Why Do Ecommerce Returns Happen? Ecommerce returns refer to the […]

Welcome Email Series: A 7-Step Guide to Boost Conversions

The common advice on welcome email series focuses almost entirely on timing: send within an hour, space emails three days apart, don’t overwhelm the subscriber. Timing matters, but it’s rarely what separates high-performing sequences from forgettable ones. What actually drives revenue from a welcome series is structure: knowing which types of emails to send, in […]

Tatry Mountain Resorts Uses Bloomreach and Voxwise To Drive Customer Engagement

Founded in 1992 and headquartered in Slovakia, Tatry Mountain Resorts is one of the largest resort operators in Europe. TMR operates a complex set of businesses, including ski resorts, waterparks, amusement parks, restaurants, sports shops, and hotels.