Reengage Inactive Customers Through an Omnichannel Win-Back Campaign
Opportunity Create a win-back campaign that’s consistent across web, mobile, and email. Then, leverage customer data to personalize messages, A/B test, and optimize based on real-time interactions. Example Use retargeting ads to showcase products or services that the customer has shown interest in while offering personalized messages and incentives (e.g., “We think that jacket would […]
Track Loyalty and Satisfaction and Identify Opportunities To Improve CX
Opportunity Measure customer loyalty and satisfaction while identifying opportunities to improve the customer experience. Example Send follow-up emails after a purchase asking about the customer’s experience. Incorporate net promoter score (NPS) questions into customer service interactions. Value Get valuable insights into customer sentiment and loyalty, identify areas for improvement, and increase customer retention and revenue.
Enable Word-of-Mouth Growth Through Referrals
Opportunity Encourage existing customers to refer friends and family to your brand, leveraging word-of-mouth marketing to acquire new customers in a cost-effective way. Example Offer 15% off the next purchase for both the referrer and new customer. Value Support your ongoing acquisition and activation strategy with a win-win campaign that creates organic, healthier, and longer-lasting […]
Get Actionable Insights Fast With Bloomreach’s Analytics and Reporting Template Library
Opportunity Enable marketers with diverse skill levels to easily access data in a digestible and quick way based on popular use cases, then make data-driven decisions. Example Quickly analyze best-selling brands or categories during a given time period (e.g., Black Friday). Value Enhance marketing efforts and optimize campaigns quickly.
Drive Hesitant Customers to the Finish Line With Social Proof
Opportunity Build trust with potential customers through positive testimonials showcasing existing customers’ experiences, helping them overcome any objections or hesitations. Example Add reviews from real customers at your checkout page to convince doubters when buying your brand’s products or services (e.g., “This is what our customers say about these sneakers: ‘It’s like I’m walking on […]
Assign Loyalty Tiers Based on Purchase Behavior, Email Engagement, and Browsing History
Opportunity Offer a rewards program to customers for their loyalty. Example When a customer reaches a higher tier, send a “congratulations” email that includes the benefits of the qualified tier, an incentive for their next purchase, or another relevant reward. Value Drive success both in “soft” indicators of brand loyalty and customer satisfaction as well […]