VR’s Success With Email Marketing and Bloomreach Engagement Helps Optimize the Customer Experience
VR is a government-owned railway company in Finland. It operates the country’s passenger rail services with over 800 commuter rail services per day. It is one of the most significant operators in the Finnish public transport market as it has approximately 9,000 employees and has been providing transport services since 1862.
Top Strategies To Improve Your Abandoned Cart Emails
Picture this: A shopper has been eyeing one of your top-selling products for weeks. Web analytics show they’ve visited your online store multiple times and have even added the product to their online shopping cart. However, instead of seeing the shopper complete an online checkout, they simply completely disappear. Sound familiar? That’s because abandoned carts are […]
The Power of Win-Back Emails
One of the major challenges facing ecommerce companies today is customer retention. Acquiring new customers takes time, effort, and resources, so when a customer stops buying your products or using your services, it can be tough to make up that lost revenue. Fortunately, depending on why the customer has lapsed, you can likely win them […]
What Is Consent Management? The Ultimate Guide
With non-compliance fines soaring and customers more concerned about their personal data than ever, consent management should be on top of the priority list for every company in today’s market. Whether it’s for your customer data platform or a similar tool, it is important to have a comprehensive consent management plan that is easy for your customers […]
What is Zero-Party Data and Why is it Important?
It is one of the hottest buzzwords in marketing right now. Zero-party data. And it’s all about asking instead of inferring. Why should you care? Customers are becoming increasingly wary of how their data is being collected and used. And legislation like the General Data Protection Regulation (GDPR) are starting to be more strictly enforced. […]
From Bronto End of Life to a Fast Future with Bloomreach
This article was written in partnership with Ansira , an independent, global marketing technology and services firm that designs relevant, persuasive experiences for all the right moments We all had hopes that 2021 was going to be the year of ‘back to normal’. As a Bronto customer, those hopes were dashed when you received the […]