Why You Need a CDP With Marketing Automation for Your Marketing Tech Stack
Every marketer understands the importance of collecting and utilizing customer data to streamline your customer relationship management, your marketing efforts, and to increase conversions. But before you can put all of your customer data to work, you need to choose the right tools for the job. Because it can be challenging to make sense of […]
Unisport Upgrades Email Marketing With Mailgun and Bloomreach
Unisport is Europe’s leading online retailer of football boots, shirts and other equipment. Unisport is also a global media platform for football related content with over six million followers on social media worldwide. Since 1995, Unisport has served football players and fans with football products and expert guidance. Besides flagship stores in the heart of […]
A Marketer’s Guide to Personalization at Scale
By 2023, the global revenue of customer experience personalization and optimization software is expected to surpass 9 billion US dollars, according to Statista. Businesses are spending more than half of their marketing budgets on personalization today. While personalization is not new — it’s been around for many years — a lot of companies have failed […]
Customer Data Management: How To Collect Your Customer Data
If your business wants to thrive in the modern ecommerce landscape, customer data management needs to be a priority. We’re experiencing neck-and-neck competition in the current state of digital marketing, and customer data management is one of the key capabilities that sets the best businesses apart from the rest. In the world of ecommerce, there […]
DFS Uses Bloomreach Engagement’s Automated Welcome Email Series to Increase Revenue Nearly 4%
DFS is a furniture retailer in the United Kingdom, Spain, and Ireland that specializes in sofas and soft furnishings that is operated by the DFS Group. The DFS Group’s purpose is to bring great design and comfort into every living room in an affordable, responsible, and sustainable manner. It is listed on the London Stock […]
How River Island Enhanced a Great Email Marketing Program With Bloomreach
Popular high street fashion brand River Island had a successful email marketing program in place. But as a tech-savvy company that is always looking for ways to innovate, test, and close the gap on any inefficiencies, River Island wanted to evaluate how its email metrics could be further optimized.